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Tag: Digital

content barbour
Barbour partners with CONTEN.T to launch first-ever mobile game for Gen Z engagement
Posted on October 9, 2024
by Aliza Carmona
English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
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Google’s confidential matching for advertisers aim to securely manage data privacy
Google’s confidential matching for advertisers aim to securely manage data privacy
Posted on September 16, 2024
by Teddy Cambosa
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
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100PLUS-MBCS-AOR
100PLUS Malaysia chooses MBCS to lead digital, social media efforts
Posted on August 5, 2024
by Aliza Carmona
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
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BBDO Singapore, MOH Holdings turn gaming for good in new campaign to spotlight healthcare profession with Fortnite
Posted on February 7, 2024
by Aliza Carmona
BBDO Singapore and MOH Holdings have partnered with Livewire’s Fortnite to transform the healthcare profession and stories into a gameplay experience as part of the ‘The Power of Care’ integrated campaign.
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Yoodo appoints The Clan as new lead creative, social, digital agency
Yoodo appoints The Clan as new lead creative, social, digital agency
Posted on January 15, 2024
by Teddy Cambosa
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 
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Amazon rolls out AI-powered image generation to aid advertisers in ad experience on platform
Amazon rolls out AI-powered image generation to aid advertisers in ad experience on platform
Posted on October 27, 2023
by Teddy Cambosa
According to the company, the solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative...
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PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life
PhilHealth ransomware attacks spells alarming dip on PH’s digital quality of life
Posted on September 29, 2023
by Teddy Cambosa
Overall, the Philippines is ranked 60th in the overall ranking on digital quality life globally in 2023, dropping by five places from last year.
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Majority of APAC banks grapple with banking platform strategy for digital transformation
Posted on September 1, 2023
by Aliza Carmona
A staggering 70% of banks in APAC failed to achieve digital transformation for their banking platform, as reported by Backbase.
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The Nature Conservancy taps VMLY&R to enhance social, digital presence for APAC-centric projects
The Nature Conservancy taps VMLY&R to enhance social, digital presence for APAC-centric projects
Posted on June 15, 2023
by Teddy Cambosa
VMLY&R will also lead TNC’s social content strategy across the region, performing an in-depth social audit with data analysis to understand current awareness levels and perceptions of TNC. 
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UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
Posted on May 3, 2023
by Teddy Cambosa
UnionBank's Open Finance Innovation Hub will provide a platform to create cutting-edge solutions that will drive progress in the fintech industry.
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