English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
BBDO Singapore and MOH Holdings have partnered with Livewire’s Fortnite to transform the healthcare profession and stories into a gameplay experience as part of the ‘The Power of Care’ integrated campaign.
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development.
According to the company, the solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative...
VMLY&R will also lead TNC’s social content strategy across the region, performing an in-depth social audit with data analysis to understand current awareness levels and perceptions of TNC.
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