Tag: digital OOH

USA – Japan Airlines (JAL) has teamed up with global digital marketing firm Jellyfish to launch its latest global brand campaign, ‘You Mean the World,’ starring Liverpool FC players.

Japan Airlines’ (JAL) new campaign highlights its commitment to ‘omotenashi,’ Japan’s tradition of selfless hospitality, emphasising personalised service for every traveller. It aims to make every passenger feel valued, whether in the air or on the ground.

The campaign draws parallels between travel and football, featuring Liverpool FC players to symbolise shared experiences and JAL’s dedication to exceptional service.

As the official airline partner of Liverpool FC, JAL’s campaign features players Dominik Szoboszlai, Darwin Núñez, and Jenna Clark in visuals incorporating symbolic elements such as crane feathers for tranquillity, butterflies for travel excitement, and cherry blossoms for renewal. Developed through 3D scans by Mayda Creative Co., the imagery combines traditional and modern design influences.

Minako Kent, managing director of global marketing at Japan Airlines, said, “Our new overseas advertising campaign aims to inspire potential travellers and showcase the exceptional service that can be expected when travelling with us to destinations around the world. We also want each and every customer to know how much they are valued through a simple yet sincere message expressing that they mean the world to us.”

Mayumi Tatsuta, VP creative at Jellyfish, added, “Our goal was to capture the magic of travel through Japan Airlines’ lens of omotenashi. This campaign celebrates those unforgettable moments where care, comfort, and wonder converge.”

The You Mean the World campaign has launched across connected TV, online video, social media, and digital out-of-home platforms in the UK, US, Thailand, and Singapore.

Singapore – Out-of-home (OOH) technology solutions provider Vistar Media has identified Southeast Asia (SEA) as a key growth market following significant investment from both advertisers and media owners across the region.

As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional markets.

Advertisers using Vistar Media’s marketplace in SEA have increased by 120% over the last 12 months with no signs of slowing down. This proves media investment in the channel across brands and agencies is growing tremendously – signalling a rise in confidence in programmatic DOOH as a trusted, must-have medium in an omnichannel media mix. 

As a result, Vistar Media’s team in SEA grew fivefold as it continues to expand its on-the-ground resources and presence in Singapore, with imminent plans to expand team operations into Thailand this year.

Talking about this growth, Ben Baker, managing director for Vistar Media APAC, explained, “The advertising market in Southeast Asia is booming, and with a greater understanding of OOH as a channel, regional and global advertisers can seamlessly tap into a new, fresh way to reach their target audiences. DOOH specifically enables brands to take a data-driven, personalised approach with campaigns, ensuring they’re delivering relevant messaging to the people that matter most to them, at the exact right moment.

Meanwhile, Franck Vidal, director of Southeast Asia sales & partnerships at Vistar Media, highlighted, “We have been fortunate to strengthen partnerships with new leading and innovative media owners in the region including Mediacorp in Singapore, Big Tree and Brandavision in Malaysia, UpMedia and Plan B Media in Thailand, Pitchworks and ONGO SMART ADVERTISING in the Philippines, and Interads and Stickearn in Indonesia, among others.”

“These partnerships have been vital to ensuring that advertisers activating campaigns on Vistar’s DSP and DSP Partners are able to reach critical audiences across premium digital inventory around the world,” he added.