Singapore – Digital assets company Cake Group has announced that Samuel Christian has been appointed as its chief marketing officer. In his new role, he will be responsible for ensuring that Cake’s products and services become the first choice for Web3 blockchain and crypto, including onboarding the next 10 million customers to its retail app, Bake.
This will also include bringing new products and services to fruition, supporting geographic expansion, and scaling up growth efforts to engage with new audiences.
He enters the position of CMO at Cake after helming the role of CMO at the Animoca Brands-backed web3 financial superapp hi, which notably brought the world’s first fiat-crypto NFT Debit Card to market via a strategic partnership with Mastercard.
Prior to that, Christian occupied directorial positions within the IPG group of agencies, where he served as business director for the Hong Kong outfit of digital marketing agency MullenLowe. He also co-founded and created a mobile applications startup called Evertale, which was backed in two rounds by Skype’s first investors, Mangrove Capital Partners.
Speaking on his new role, Christian said, “The scope for growth at Cake is boundless. With four distinct business verticals and their corresponding product roadmaps, visionary leadership, and exceptional talent – I am confident that we will surpass our goals as we move into the next cycle of crypto growth.”
He added, “Together, we will work towards fulfilling the company’s mission of advancing blockchain for the benefit of humanity, thereby making a lasting impact in the world of decentralized finance. Being at Cake already feels like home and I’m excited to be back in Singapore and reconnecting with friends and partners in the industry.”
Cake Group has also announced the appointments of Ying Zhong Ng as chief product officer and Joana Liew as chief human resources officer.
Dr. Julian Hosp, CEO and co-founder of Cake, commented, “Christian has been an incredible addition to the team and comes at the right point in time for the business as we recently consolidated all four verticals within the Cake Group umbrella. I am confident that his strategic insights and innovative vision will enhance our marketing efforts, brand positioning, and customer engagement, in order to scale each of Cake’s verticals to new heights.”
He added, “During their tenure at Cake, Ng has led a profound transformation of our entire product suite and Liew has successfully revamped our HR policies to center around performance excellence. I could not be more inspired by the commitment that they have brought to the company and have no doubt that they will excel in their respective new roles of CPO and CHRO.”
