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Tag: Dentsu

carat-india-meesho-campaign
Carat India’s campaign for Meesho brings together star plus TV icons for festive shopping extravaganza
Posted on November 18, 2024
by Aliza Carmona
Meesho, an online shopping platform in India, has teamed up with Carat India to unveil the ‘Meesho Mega Blockbuster Dhamaka’ campaign on Star Plus.
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Dentsu Malaysia, Axiata team up for new campaign celebrating local hidden heroes
Dentsu Malaysia, Axiata team up for new campaign celebrating local hidden heroes
Posted on October 28, 2024
by Teddy Cambosa
The production, completed in just two days, showcases the dedication of both teams.
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Dentsu names Dan Pantumsinchai as managing director of gaming for Asia-Pacific
Dentsu names Dan Pantumsinchai as managing director of gaming for Asia-Pacific
Posted on October 3, 2024
by Aliza Carmona
Asia-Pacific – Dentsu has appointed Dan Pantumsinchai as managing director of gaming for the Asia-Pacific region. With his new position, Pantumsinchai will lead the planning and execution of dentsu’s gaming strategies. Throughout over 15 years of experience in the gaming industry, Pantumsinchai...
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Rob Gilby steps down from role of CEO for APAC at dentsu
Rob Gilby steps down from role of CEO for APAC at dentsu
Posted on September 28, 2024
by Teddy Cambosa
Dentsu also highlighted that during his tenure, Rob has fortified the leadership team, enhanced core capabilities and aligned with the new Group strategy to offer integrated, client-centric growth solutions from across dentsu’s practices. 
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Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Posted on September 13, 2024
by Aliza Carmona
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
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F_N-dentsu-malaysia
Dentsu Malaysia named media agency of record for F&N Group
Posted on September 11, 2024
by Aliza Carmona
Fraser & Neave (F&N) Group in Malaysia has appointed dentsu Malaysia as its new media agency of record, following a highly competitive pitch.
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dentsu-china-appointments
Dentsu China strengthens senior leadership team with series of key appointments
Posted on September 6, 2024
by Aliza Carmona
Dentsu China has unveiled a series of senior leadership appointments, reinforcing its commitment to providing client-centric, integrated solutions aimed at driving accelerated growth and transformation throughout the entire customer value chain.
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KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
Posted on September 5, 2024
by Teddy Cambosa
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
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Number of brands involved in B2B buying rises to 62% since 2021, latest Dentsu index shows
Number of brands involved in B2B buying rises to 62% since 2021, latest Dentsu index shows
Posted on September 2, 2024
by Aliza Carmona
The number of brands involved in business-to-business (B2B) buying has risen to 62% since 2021, according to Dentsu’s 2024 ‘Superpowers Index,’ a study on global B2B buying behaviour. The study uses a single metric that encompasses overall brand experience in providing insights that guide brands in evaluating...
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Dentsu launches Merkle in Thailand to boost integrated customer experience management in SEA
Dentsu launches Merkle in Thailand to boost integrated customer experience management in SEA
Posted on August 27, 2024
by Aliza Carmona
The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA. 
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