Tag: Dentsu
According to dentsu, Zoyumi aims to help brands optimise content relevance, improve campaign visibility, and make faster decisions through custom dashboards that consolidate real-time performance insights.
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has brought the drama back to Resorts World Genting (RWG), turning Burger & Lobster’s comeback into a stage where flavour meets storytelling. With the campaign “Fusion Flavors Meet K-Drama Vibes”, dentsu Malaysia helped RWG reignite excitement...
Bengaluru, India — As part of Papa Johns India’s market entry preparation, the pizza company tapped Dentsu as its integrated agency partner for creative, media, and PR. Set to open in Bengaluru, Dentsu is set to lead the brand’s communications strategy through a multi-agency approach with Dentsu...
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
Dentsu Malaysia and restaurant chain Marrybrown have kicked off a community-centric activation in celebration of Hari Raya Aidiladha.
Honda and Dentsu Thailand are advocating for children’s safety on the road through their latest campaign launch.
Philippines – Dentsu Philippines and Pocky Philippines are helping Filipinos express their love through their latest ‘Pocky Sabi’ initiative. The initiative transforms the Pocky snack into a means for anonymous love confessions. ‘Pocky Sabi’ plays on the Filipino phrase ‘pakisabi,’ meaning ‘please tell...
Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion and commercial growth of Japanese anime content. The newly introduced ‘das’ brand is set to support the global growth of Japan’s anime industry...
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”,...
