India – Dentsu Creative Isobar has been appointed as the integrated creative agency for Forevermark, the diamond jewellery brand under the De Beers Group, following a multi-agency pitch.
Under the mandate, Dentsu Creative Isobar will develop a distinct brand identity for Forevermark, reinforcing its independent presence in the luxury jewellery market. The agency will focus on a storytelling approach that connects with modern consumers while balancing the brand’s heritage with contemporary appeal.
Dentsu Creative follows a philosophy of ‘transformative creativity’, which it describes as a means to drive growth and progress across businesses and society. As part of its collaboration with Forevermark, the agency is working on a new brand campaign set to launch later this year, aiming to reshape the brand’s positioning and appeal.
Commenting on the win, Simi Sabhaney, chief growth officer at dentsu India, stated, “In our first interaction with the Forevermark team, we saw an opportunity to co-create something momentous, beautiful, and lasting, yet modern. Not much later, we realised that we would enjoy the chemistry between teams just as much! India is one of the world’s biggest and most complex jewellery markets, and this could be a ‘Make in India, make for the world’ brand.”
Sahil Shah, president of Dentsu Creative Isobar, emphasised, “We are truly excited about the opportunity to bring such an iconic brand with a deep legacy to new-age consumers in a fresh, modern avatar. This collaboration will enable us to own and deliver the end-to-end creative, ensuring that Forevermark’s communication is consistent across all platforms and mediums.”
Shah added, “As a new-age creative agency, we will remain committed to blending the timeless elegance of luxury with the spirit of modernity. We’re excited to bring brand and digital-first thinking with modern ideas, setting new benchmarks for excellence in the luxury space. Exciting times ahead, for sure! ”
The partnership signals a new phase for Forevermark as it refines its brand narrative and strengthens its presence in the luxury diamond jewellery market. The account will be managed from Dentsu Creative Isobar’s Mumbai office.
Speaking on the partnership, Amit Pratihari, managing director at Forevermark India, said, “India has a deep-rooted love for natural diamonds, and Forevermark celebrates that connection by bringing the world’s most beautiful, rare, and responsibly sourced diamonds to discerning consumers. Backed by De Beers’ 135-year legacy of diamond expertise and integrity, we are committed to offering jewellery that is not just exquisite but also carries a promise of authenticity and responsibility.”
“With Dentsu Creative Isobar on board, we look forward to strengthening our brand presence in India by creating campaigns that not only reflect our values but also resonate with the modern Indian woman—her aspirations, her milestones, and her ever-evolving journey,” he added.
Meanwhile, Shweta Harit, SVP at Forevermark Global, commented, “From a global perspective, India is a key strategic market with a strong appetite for accessible luxury, making it an essential part of our growth journey. Forevermark speaks to the self-assured optimist—someone who acknowledges every chapter of her life and chooses to celebrate it with meaning.”
“With Dentsu Creative Isobar as our partner, we are crafting a differentiated campaign that aligns with the brand’s global ideology, bringing alive the significance of a woman’s journey through the timeless beauty of natural diamond jewellery. By blending international codes of storytelling with Forevermark’s promise of rarity, beauty and authenticity, we aim to inspire and connect with a new generation of diamond lovers worldwide,” she added.
