Tag: Delivery app

Singapore – Deliveroo, a leading local delivery platform, has released key insights into Singapore’s brand loyalty trends, which spotlighted the importance of a strong delivery partner that goes beyond just fulfilling order delivery. Moreover, the data also noted that reliable delivery partners must ensure that F&B and grocery brands achieve the right market exposure while enhancing operations.

The findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times or more.

In Deliveroo’s case, its partners were found to still consistently see almost half of its customer base with repeated orders (45%) across all months last year. 

For instance, popular Mexican fast food outlet Guzman Y Gomez achieved nearly 50% repeated orders out of their total, with the Burrito Bowl with Grilled Chicken proving to be a favourite among Guzman Y Gomez fans, emerging as the dish most repeatedly and frequently ordered by customers.

Moreover, The Daily Cut, yet another Deliveroo partner, recorded 60% repeated orders, with their National Day Bowl particularly well-received, seeing the highest number of repeated orders across the year. Subway also saw strong figures, with close to 80% of their orders being repeated orders. 

The insights also highlighted that the lunchtime period emerged as critical for partners, with almost 2 in 5 orders being repeated. This trend emphasises the importance of restaurants tailoring their offerings to ensure continued relevance and satisfaction, and matching the specific preferences of the lunch crowd.

From a geographic perspective, Mediapolis (45%), Raffles Place/Tanjong Pagar (34%), and Katong (29%) emerged as the top three key areas with the highest concentration of brand loyal customers in Singapore. Brands in the Raffles Place and Tanjong Pagar areas that reflected the most repeated orders are The Daily Cut, Guzman Y Gomez and Vios by Blu Kouzina, making up a significant proportion of the total highest number of repeated orders across Singapore.

“This demonstrates the value of concentrating their restaurant marketing and expansion endeavours in these regions, catering effectively to the needs of their loyal customer base, especially targeting the lunch time crowd. Not limited to market share, smaller scale F&B businesses such as Green Monster, Vios by Blu Kouzina and Two Men Bagel House were also found to have observed a significant amount of repeated orders across the year,” Deliveroo stated.

Lastly, the report also identified a sharp increase in non-food items (with 53% preferring to get non-food supplies on the app), with on-demand grocery partners such as Little Farms also receiving a spike in repeated orders, with 88% repeated orders across the year. In terms of top grocery items ordered, Wine Connection swept the top of the charts, with orders for its wines emerging as most frequently ordered items.

Jason Parke, general manager at Deliveroo Singapore said, “The insights gleaned from our data analysis provide invaluable guidance for partners looking to thrive in the competitive food delivery landscape. By understanding and adapting to consumer preferences, partners can cultivate strong brand loyalty and unlock new opportunities for growth. Deliveroo is dedicated to supporting partners every step of the way, enabling them to succeed in a continuously evolving market.”

Meanwhile, Jonathan Yang, CEO of Teyst Group, representing The Daily Cut, commented, “From promoting our brand’s deals and offerings to seamless delivery experiences, our partnership with Deliveroo has been vital to cultivating a loyal customer base that continues to return for our nutritious offerings.” 

Singapore – Global food delivery company Delivery Hero, has confirmed that there are negotiations regarding the potential sale of its subsidiary brand, foodpanda, within select markets in Southeast Asia. 

In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.

The negotiations are currently in their preliminary stages and it is still uncertain and subject to various open points whether this will lead to a definitive agreement. The purchase consideration for the entire transaction is still under negotiation.

Regarding this news, media sources report that it caused shares in foodpanda to lift as much as 13.5%, with Delivery Hero focusing on reaching profitability while maintaining growth as investor confidence in the company started to wane after a pandemic-driven boost.

Just recently last month, Niklas Oestberg, CEO of Delivery Hero, notably said that Asia was the segment where the company saw the most opportunity to invest.

As of current, potential buyers of the business are still unconfirmed and undisclosed by the Delivery Hero Group. However, several news outlets claim to report that tech platform and super app provider Grab could pay the equivalent of as much as a billion euros for the unit.

Bangkok, Thailand – Food and grocery delivery platform foodpanda has appointed Ann Suwanjindar as its new director of marketing for Thailand. 

In her new role, Suwanjindar will be bringing her more than 20 years of experience in digital marketing, social media strategy, brand strategy, media planning, and go-to-market strategy, amongst others.

Prior to joining foodpanda, Suwanjindar was a Mastercard advisor for APAC at Mastercard. She was also previously the country manager for the Stockholm-based e-book and audiobook subscription service platform Storytel. 

Moreover, she has also held leadership roles at companies such as Facebook, McKinsey & Company, Siam Commercial Bank, American Express, IBM, Pfizer, and McCann Worldgroup.

The appointment follows the one-year anniversary of foodpanda’s brand ambassador Pau-Pau.

Singapore – Food and grocery delivery platform foodpanda has announced that its on-demand and express delivery service ‘pandago’ will now be made available to customers in the Philippines, Thailand, and Taiwan. 

The service was initially launched in Singapore last August 2022 and has now been extended to Thailand, Taipei, and Davao, with more cities to come in the next few months. It will also be rolled out in other markets next year.

In addition to the expansion, pandago will also provide customers with real-time tracking and a chat function to allow them to track their parcel’s live location and share it with the recipient.

According to foodpanda, pandago has started to gain traction in the Philippines and Thailand in the early launch stages, with the most frequent items delivered in the Philippines being clothes and accessories, while food and drinks, books, and documents are most delivered in Thailand. 

foodpanda also said that delivery fees will start at a reasonable base fee, with an additional per-kilometer distance-based fee in the respective countries.

“Following the successful launch in Singapore, we are excited to extend pandago to millions

more users across the region. Whether it’s to send a gift or something that was left behind, we hope that pandago will go a long way for customers who need instant delivery services,” said Bhavani Mishra, regional director of logistics for APAC at foodpanda.

He added, “Beyond providing convenience and fuss-free service for our customers, pandago represents an important step in foodpanda’s journey to building an all-rounded ecosystem that helps to address the everyday needs of our customers.”

foodpanda has also previously announced its partnership with Huawei to launch its app on the HUAWEI AppGallery for the latter’s smartphone users.

Singapore – In one of Asia’s largest virtual brands partnership, online food and grocery delivery platform foodpanda and Indian restaurant company Rebel Foods have partnered to roll out Rebel Foods’ flagship brands and new jointly-created offerings in more than 2,000 outlets within Asia through an initial five-year partnership, starting in six markets.

Through the partnership, Rebel Foods will extend its culinary works, standard operating procedures and food tech innovations to F&B outlets in Asia through foodpanda. With a brands-as-a-service (BaaS) model, the partnership allows foodpanda’s restaurant partners to easily plug-and-play Rebel Foods iconic brands to grow additional revenue streams.

Meanwhile, foodpanda enables hundreds of thousands of restaurant partners and cloud kitchen operators to plug-and-play virtual brands into their current operations to grow additional revenue streams, at little to no start-up costs. 

“This foodpanda-Rebel Foods partnership introduces a new digital-first F&B format to Asia. foodpanda is always seeking new, innovative ways to change the way F&B businesses operate in a hyper-digitalised economy — we want to push our ecosystem further into the future,” said Pedram Assadi, COO at foodpanda.

He added, “Most importantly, these virtual brands will give our restaurant partners, especially SMEs, new opportunities to earn additional revenue.”

In the first phase of the partnership, which began in December 2019, Rebel Foods introduced four brands across six markets — Singapore, Malaysia, Bangladesh, Thailand, Hong Kong and the Philippines through the foodpanda network.

“Over the years, we have built some category leading brands in its current markets and a full-stack operating system which integrates culinary expertise, efficient SOPs and technological innovations together. We are glad to partner with foodpanda and scale our iconic brands with localized offerings across their network in Asia”, said Kallol Banerjee, co-founder at Rebel Foods.

Hong Kong – Uber Eats in Hong Kong has expanded to Tsing Yi, an island in the urban area of Hong Kong.

Elisa Janiec, general manager of Uber Eats Hong Kong, said that they are thrilled to introduce Uber Eats to Tsing Yi, as they believe that delicious food is a convenience that everyone across Hong Kong should enjoy.

“My team and I are committed to investing with our partners and the F&B community to unlock more innovative and delightful food choices for Hong Kongers,” said Janiec.

The island Tsing Yi is packed with eateries and food stores. Uber Eats will be bringing a line-up of local favorites such as local cha chaan teng from Bun Hui Cafe or Daniel’s Restaurant, Chiu Chow deli from Yummy Yummy, and chicken pot from Luk Kee, among others. All-time favorites are also available, such as Saizeriya Italian Restaurant, Nam Kee, Tamjai, and Bafang Dumpling. Meanwhile, as food delivery grew to become an integral part of Hong Kongers’ daily lives amid limited physical contact, Uber Eats has observed a shift in its users’ eating habits. 

Hong Kong recently celebrated 2021’s stay-at-home Chinese New Year holiday last February 12 to 16, and during the celebration, Uber Eats recorded a 50% year-on-year increase in order volume. 

Furthermore, as Hong Kongers further adapts to the new normal, the food delivery platform has observed an 800% increase in healthy food orders during the dine-in restriction periods, as people are ordering more from vegan, vegetarian-friendly, and healthy restaurants available on the app. Another consumer behavior shows on Uber Eats’ data, where Hong Kongers are starting supper at 6:00 pm, and are generally ordering 22% more food items to enjoy with their family in the comfort of their own home, which employees rarely do before the new work-from-home set-up.

Manila, Philippines – A good news for foodpanda users in the Philippines – its premium subscription service pandpro is now available in the country. 

Accordion to a report by Noypigeeks, the pro membership has already been rolled out in late October, with foodpanda only releasing its official promotions Sunday morning.

For a monthly subscription fee, users are granted three main benefits – free delivery, additional discounts, and more vouchers. 

For a minimum order of P400, foodpanda will be waving users’ delivery charge for the first five orders of the month. With discounts, members will be getting an unlimited extra 5% off of pick-up orders, albeit, not to be topped up on an existing promo. Meanwhile, the subscription also provides three additional 10% discount vouchers. 

The free delivery feature is applicable to all restaurants and shops. In addition, pandapro members will be able to receive other exclusive discounts of 20% and up. Both the subscription and application of benefits are available only through the mobile app.

Pandapro has been earlier rolled out in other Southeast Asia countries, such as in Singapore in February of this year.

Singapore – The global convenience store chain 7- Eleven has just been added on food delivery app Foodpanda, where users from Singapore, Malaysia, the Philippines, and Taiwan are now able to obtain their quick essentials from the store within the app. Foodpanda said about 2,500 7-Eleven stores across the said countries have been partnered for the new addition.

Foodpanda brings to customers hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol, and even pre-paid mobile phone cards.

In the beta phase for the store’s integration into the Foodpanda “shops” feature, the number of 7-Eleven orders grew by 50% month-on-month over the past six months.

7-Eleven stores on the app offer over 1,000 unique items on average across the four markets. In the Philippines, the largest variety available from a 7-Eleven store via Foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks.

Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries.

The company said in a statement, “[This] partnership underscores Foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.”