Singapore – Deel, a global compliance and payroll solution that helps businesses hire anyone, anywhere, has launched its first outdoor campaign in APAC, which deems to have the second-highest rate of global hiring talent from abroad, just behind LATAM.

The new outdoor campaign aims to help Singapore businesses hire quality talent from anywhere and alleviate the stresses arising from complicated compliance and different legal processes around the world. Singapore-based creative agency SixmoreDays, together with Deel’s in-house design and copywriting team, were responsible for the campaign creative. Meanwhile, GroupM managed the media buying responsibilities.

Located at Tanjong Pagar and Raffles Place MRT in Singapore, the campaign will primarily be targeted at professionals who might want to take up remote working opportunities or businesses facing the challenge of the new global hiring movement.

Catherine Chien, Deel’s head of growth marketing for APAC, shared that talent shortages in Singapore are at their highest in 16 years, with more than eight in ten (84%) of employers reporting finding difficulties in filling roles.

“The remote workforce movement is moving full steam ahead, and so it is the perfect opportunity for businesses to tap into a more global network. Deel makes onboarding and paying global teams much less complex,” said Chien.