Redwood City, California – Programmatic digital advertising company PubMatic has announced that all of its global data centres are now powered by fullyrenewable energy. The company achieved this significant milestone as it embarks on a comprehensive, multi-pronged sustainability plan by the end of 2022.
According to the World Economic Forum, the infrastructure powering the Internet accounts for 2.5% of worldwide electricity consumption. At PubMatic, the majority of this consumption occurs within 10 global data centres, which account for over 90% of the company’s energy usage. By owning and operating its own infrastructure, PubMatic has greater control over the reduction of energy consumption and reliance on fossil fuels.
To achieve the full benchmark, PubMatic has executed a renewable energy strategy that included collaboration with data centre colocation providers and procurement of qualified renewable energy through virtual power purchase agreements (vPPA) and retail supply agreements. As a result, the company has invested in enough wind and solar power annually to account for every unit of electricity used across its global data centre operations.
Rajeev Goel, PubMatic’s co-founder and CEO, shared that the digital advertising supply chain of the future will be transparent and efficient, and it will also be responsible.
“The advertising industry must focus on reducing its environmental impact and prioritize sustainability in infrastructure and operational practices. I am proud of what PubMatic has been able to achieve to date, and it is just the first step towards building a more environmentally sustainable business,” said Goel.
The company also supports Ad Net Zero, an organisation committed to reducing the carbon impact of developing, producing, and running advertising to zero by the end of 2030. PubMatic said that it plans to develop and publish specific goals by the end of 2022 focused on improving sustainability across the global company’s owned and operated data centres, offices, and daily business processes with customers and partners.