Platforms Featured East Asia

DFI Retail Group launches new e-commerce platform ‘yuu to me’

Hong Kong – Asian retailer DFI Retail Group has announced the launch of a new e-commerce platform called ‘yuu to me’, which is an expansion of their existing rewards club ‘yuu rewards’.

The new platform features Hong Kong’s favourite brands and enables 4 million yuu members to easily shop online, have their order delivered and earn yuu points all in one app, highlighting DFI’s commitment to offer service, convenience and value under one platform.

Members can now order fresh produce and groceries from Wellcome and Market Place, health and beauty products from Mannings, and a selection of convenience store favourites from 7-Eleven. Over 30,000 items are available at launch, while yuu to me will also rapidly expand the number of categories and items available. 

In addition, the platform is directly connected with the e-commerce platforms of IKEA, KFC, Pizza Hut, Maxim’s Cakes and Arome Bakery, making popular homeware and ready-to-eat foods available through the all-inclusive app. 

Johnny Wong, CEO of DFI Digital, said, “The launch of yuu to me marks another important milestone in DFI Retail Group’s digital transformation journey, as we continue to enhance our O2O experience in different areas. In order to best meet our customers’ needs, we will therefore continue to expand the ‘yuuinverse’ with our trusted partners, and provide the freshest possible items with unprecedented convenience, enabling members to shop whenever and however they want.”

It has also worked closely with Wellcome, Market Place and 7-Eleven to transform over 150 physical stores into O2O shops, fully leveraging yuu partners’ local network. Dispatching from these strategic O2O shops allows yuu to me to bring the freshest possible items to people’s doors, including fresh produce, dairy, snacks, beverages, frozen foods and more. 

In select areas, customers will also enjoy a rapid one-hour delivery option on 7-Eleven, Wellcome and Market Place orders for 15 items or less, which is not only perfect for Hong Kong’s fast-paced lifestyle – it also generates the least carbon emissions as yuu to me dispatches from the closest O2O shops to ensure the shortest travelling distances possible. 

Meanwhile, Danni Peirce, CEO of yuu Rewards, commented, “We are excited to launch the next evolution of the ‘yuuniverse’ and today’s upgrade shows the endless possibilities our platform can deliver for our partners and members.”

Marketing Featured East Asia

AS Watson Group leads top Hong Kong retailers

Hong Kong – The consequences of the pandemic are unprecedented and felt around the world, wreaking havoc across the retail industry. Euromonitor International, the global independent strategic market research provider firm, has revealed its list of the top companies within the retailing industry in the APAC region for 2020, and in Hong Kong, more than half of the leading companies in 2019 are still the ones that ruled 2020.

The majority of the 10 companies on the list maintained their sales growth and rankings in 2020. International health and beauty retailer AS Watson Group has retained its standing, coming out to reign the rankings as the top retailer. This was followed by Dairy Farm International Holdings, the pan-Asian retailer that operates across food, health and beauty, and home furnishings, and restaurants, with Japan-based distribution business firm Seven & I Holdings Co landing in the third spot.

Meanwhile, jewelry company Chow Tai Fook Jewellery Group also maintained its sales as well, coming out in the fourth spot, while property developer Sun Hung Kai Properties caps the top five. One of the firms that have also retained growth for the year is convenience store firm Alimentation Couche-Tard ending in the eighth spot.

Two out of the top 10 firms have registered improvement in sales, namely, retail and financial services company AEON Group and multimedia business firm Hong Kong Television Network, landing in the sixth and seventh spots respectively.

On the other hand, jewelry retailer firm Luk Fook Holdings and retail chain company Broadway Photo Supply have dropped sales in 2020.

AS Watson Group, which registered $9.8b in sales in 2020 came out as the 34th leading retailer in the Asia region. For the region, Alibaba Group Holding took the crown with $367b in total sales for the year.

According to Euromonitor, the pandemic has had a significant negative effect on consumer confidence, leading many to rein in their spending, which impacted many retailers adversely enough to exit the market. However, the pandemic has been a boon for grocery retailers and e-commerce and will continue to enjoy strong growth in retail current value sales, as consumers become more interested in home cooking and following a healthier diet.

In 2021, the research firm believes that brick-and-mortar sales will begin to rebound, while retailers that depend on tourism will be the slowest to recover, including stores selling jewelry, watches, and apparel, as well as footwear, and luggage.

Technology Featured East Asia

Retailer Dairy Farm Group taps MuleSoft, Salesforce, and Tableau for digital transformation

Singapore – Pan-Asian retailer Dairy Farm Group is leveraging its digital transformation strategies by adding API platform Mulesoft, CRM company Salesforce and data software company Tableau to its digital strategy platform.

An initial step undertaken by the retailer is launching its digital rewards club called “yuu”, wherein partner brands and coalition partners are integrated into the yuu platform to allow customers access and redeem points all within a platform.

“With MuleSoft, we are able to connect different systems from multiple brands using an API-led approach to roll out new services in a reduced timeframe. With an omnichannel customer experience across all our brands, we can better manage each customer’s journey and their preferred communication channels with Salesforce Marketing Cloud,” Crystal Chan, IT director for Dairy Farm Group said.

Aside from the digital rewards launch, Daily Farm Group’s current digital transformation strategies focus on the aspect of improving project delivery speed. The retailer will utilize API technology to further improve point of sale (PoS) and e-commerce systems that will create synergy between its online and offline channels. Furthermore, the APIs can be also used to provide new customer experience strategies such as providing curated content, news, and promotions.

The yuu rewards club rolls out to key markets Hong Kong and Macau, where the retailer holds about over 10 household brands in more than 2,000 stores.