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Evergent announces support for AWS media, entertainment initiative

Singapore – Revenue and customer-lifecycle management solutions provider Evergent has announced that it is supporting the initiative of Amazon Web Services (AWS) for Media & Entertainment to enhance deployment of agile monetization solutions for its content providers.

Agile monetization is a vital tool for content and service providers seeking to accelerate performance in today’s saturated video marketplace. Evergent’s CCB 3.0 platform is designed to support agile monetization for video providers through a suite of offer management tools, allowing users to deploy, test, and evaluate different monetization strategies. 

CCB 3.0 from Evergent is a user-centric customer relationship and monetization management platform designed to enable content providers to streamline their business processes and optimize revenue outcomes. The flagship platform allows users to select different revenue options from an easy-to-use drop-down menu, dramatically simplifying the process of choosing and testing different monetization strategies. 

Through the support, Evergent will leverage AWS capabilities and services to improve customer management and monetization solutions on behalf of its Media & Entertainment customers around the globe.

“Our mission at Evergent is to enable our customers to more effectively manage their relationships and improve their monetization processes through a pre-integrated platform tailored to each customer’s business needs,” said Vijay Sajja, founder and CEO at Evergent.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. It also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: content production; direct-to-consumer and over-the-top (OTT) streaming; broadcast; media supply chain & archive; and data science & analytics.

“Our collaboration with AWS aligns perfectly with this mission by connecting our customers not only with Evergent’s agile monetization solutions, but with the full portfolio of products and solutions available through the AWS for Media & Entertainment initiative. For media companies focused on launching and rapidly growing direct-to-consumer (D2C) services, time to market is critical. Working with AWS helps us enable flexible and agile monetization in weeks, not months,” Sajja added.