Tag: CTV
Singapore – Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory, providing brands with access to the first visual impression on Google TV devices in major global markets, including the Asia-Pacific region. Google TV’s Masthead placements allow advertisers to reach...
The launch comes as streaming continues to grow rapidly, with advertisers allocating increasing budgets to ad-supported streaming environments.
We recently sat down with Vitesh Barar, director of marketing at BMW India and Arjit Sachdeva, co-founder at VDO.AI as they discuss the execution of the campaign, and why brands should look into interactive CTV campaigns as their latest channel for future campaigns, especially when targeting affluent...
Hong Kong – Teads expands its connected TV footprint in Hong Kong through a partnership with myTV SUPER, giving advertisers direct access to the homescreen on set-top boxes. myTV SUPER reaches 2.7 million monthly active users, with strong penetration among family households and high-income consumers....
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...
Malaysian CTV viewers tend to skew toward higher socio-economic groups, with 58% of respondents coming from high-income households — notably above the regional average of 47%. The study shows that over a quarter of Malaysian viewers spend between US$20 to US$29 on monthly streaming subscriptions.
These formats combine striking design with proprietary ad tech under Kargo’s "Creative Science" approach.
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
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