Tag: creator network

Singapore – Gushcloud International has announced the acquisition of the multi-channel network (MCN) assets of Wizdeo, one of Europe’s largest and longest-running YouTube-certified creator networks. The multi-million dollar deal marks a major step in Gushcloud’s strategy to strengthen its presence across Asia, Europe, and North America, and to position itself as a leading “Creator First” platform in the global creator economy.

Wizdeo’s network includes over 500 creators and generates around 700 million monthly views. The acquisition will see more than 150 top-performing YouTube channels added to Gushcloud’s global roster, significantly boosting its creator base and reach.

“This deal strengthens our ability to operate at the next level of the creator economy – moving from influencer marketing to a structured media and licensing business,” said Althea Lim, Gushcloud group CEO and co-founder. “With proprietary data, campaign tools, and cross-market licensing, we can better serve both creators and brand partners.”

As part of the acquisition, Gushcloud gains YouTube Direct Sales rights across new European markets, granting access to YouTube’s premium Reserved Media inventory. This inventory delivers fixed CPM (cost-per-thousand impressions) campaigns in brand-safe environments, providing advertisers with predictable and measurable results.

The integration will also leverage Gushcloud’s proprietary AI-powered platform, Bankeble, which enables scalable monetisation for creators and offers streamlined campaign management for brands. The company says this creates a more sustainable revenue model for its talent while delivering greater accountability and ROI for advertisers.

Marc Valentin, co-founder and CEO of Wizdeo, welcomed the acquisition, saying, “We’re excited for our MCN to become part of Gushcloud’s global ecosystem. Together, we’ll be able to offer creators and brands a broader range of opportunities, leading to more dynamic and creative campaigns.”

The deal is also part of Gushcloud’s broader investment in monetisation infrastructure, which includes its $10 million Creator Venture Program. The initiative provides funding, legal, tax, and strategic support to help creators scale their content, license intellectual property, and develop sustainable businesses.

For creators and talent managers, the move promises access to premium YouTube inventory, higher earning potential, faster payouts via Bankeble’s earnings system, and entry into Gushcloud’s global brand deal pipeline. Meanwhile, brands and agencies gain direct access to curated, brand-safe creator content, guaranteed ad placements with fixed CPM pricing, and advanced campaign analytics.

The acquisition comes as YouTube maintains its dominant position as Asia’s leading video platform, with 92% video penetration across key markets. At the same time, APAC ad spending on influencer-led and short-form video is projected to grow by over 15% year-on-year, underscoring the rising demand for scalable, high-performing creator content.

Lim said the deal represents an investment in long-term, sustainable revenue growth. “This is about building the infrastructure that bridges the gap between content and commerce—helping creators grow their income, while giving brands the structure, scale, and accountability they need to succeed in today’s digital media landscape.”

Manila, Philippines – Hepmil Philippines, a technology-driven media company behind the popular digital platform PGAG, has unveiled its latest production hub in Makati City, along with an exciting lineup of diverse and innovative content.

The new 400-square-metre production hub features a variety of creative zones, including spacious studios, versatile workstations, lounges, and a fully equipped wardrobe department. These customisable spaces cater to diverse content production needs, fostering flexibility and agility in the creative process.

With its expanded capabilities, Hepmil Philippines is poised to lead in innovative content creation, enabling brands to engage audiences with captivating and relevant content. The new production hub addresses the rising demand for enhanced virtual production services, driven by consumers’ increasing selectivity in online content consumption.

Hepmil Philippines’ hub expansion will also empower hundreds of creators within its network. 

In addition to PGAG, the company has officially launched ‘We The Future’ (WTF), a comedic documentary series exploring the authentic stories and voices of various Filipino communities. WTF will showcase the unique experiences and perspectives of its cast, including Jan Ryan “Zarckaroo” Azurin, Josef Spartacus “Spart” Farnacio, Jestoni “Guhit Jes” Rubantes, Sheanner Navarro, and Rian Simon “Rianismo” Magtaan.

Erwin Razon, general manager of Hepmil Philippines, said, “What’s unique about ‘We The Future’ is our hands-on approach. We go directly to the grassroots, engaging with real people and sharing authentic stories. We connect with communities and amplify the voices of those who might otherwise go unheard. Through ‘We The Future,’ we bring these stories to light.”

Razon previewed new content, including ‘Si OA,’ about a passive-aggressive individual seeking validation; ‘Pork Soju,’ which mirrors dramatic Korean dramas; and ‘Astrolo-tea,’ offering playful horoscope readings with reality checks for each zodiac sign.

The new shows are scheduled for release in the next half of 2024 and will solidify Hepmil Philippines’ commitment to innovative and diverse content, introducing fresh ideas that provide more opportunities for creators to showcase their talents and for audiences to connect with genuine, relatable stories.

“We are going to do reality-based shows where we showcase the characters and the cast and crews based on their personalities. So they actually will be a part of content pieces where they get to showcase their true selves,” Razon added.

Hepmil Philippines further plans to integrate livestreaming capabilities into its new studio to boost audience engagement and expand its diverse content offerings. It is worth noting that, following its growing popularity and monetization success, Hepmil launched an incubation programme last December to equip its 500-strong creator network with social commerce skills, solidifying its position as a digital media powerhouse in Southeast Asia.