Tag: Content agency

Australia – Jack Morton and Weber Shandwick Australia have announced the launch of a new content agency called Vocal. The new addition to the agency alliance in Australia now expands the offering to three agencies under one roof, providing clients services across experiential, communications and content.

Spearheaded by Tom Abood, the new content studio will deliver social first, high-quality engaging content. With a decorated career, delivering for the world’s biggest content producers including, Disney, ESPN, National Geographic and social publishing giant LADbible, Abood’s experience is testament to the breadth and depth of experience the agency brings. 

Through Vocal, he will oversee the content studio and a team of professionals to deliver outputs across a content landscape spanning short-form, long-form, documentary, TVC and broadcast. 

Bringing a distinctive and elevated approach, Vocal will engage in consulting, guiding, and assisting its counterparts at Jack Morton and Weber Shandwick Australia. Vocal has hit the ground running already collaborating with household Australian names including Canva, Commonwealth Bank, BWS and Hawaii Tourism. 

Tom Abood, business director at Vocal, said, “We strive to create content that people talk about – whether it’s something short and snackable or in-depth long form. We’re storytellers of various disciplines and we want to build narratives that capture audiences through entertainment. We want people talking to their mates, family or community about what they saw. I am thrilled at the possibility of what we are going to create.”

Meanwhile, Helen Graney, CEO at Jack Morton/Weber Shandwick Australia and Vocal, commented, “We’re entering a new era of content creation and brand engagement. With Vocal as the latest addition to our family, we’re breaking new ground, delivering content that not only captivates but inspires positive change. A first of its kind in this market, this partnership brings the combined expertise of experiences, communications, and content together – all under one roof.” 

Kuala Lumpur, Malaysia – Carat, the media and content agency arm of dentsu, has won the account of Malaysia-based property and investment group S P Setia after a competitive pitch across multiple agencies. 

Dentsu has built an integrated team and services capability for Setia group under its agency brand Carat and will be responsible for strategic media planning, integrated media buying, and investment strategy for the group’s brand and marketing and all the business units.

S P Setia has been rampant in the past in developing infrastructure projects in various Malaysian states like Selangor, Penang, Johor, and Kota Kinabalu and also has expanded its reach beyond Malaysian shores to Vietnam, Singapore, Australia, China, Japan, and the United Kingdom. The appointment of Carat is inked for 2 years. 

“We are delighted with Setia Group’s decision to appoint us as their media agency partner. The consumer journey in this industry has tremendously evolved over the last year or so. We are excited to be building an audience experience approach that drives not just brand love and imagery but also growth for the business,” said Dheeraj Raina, CEO of dentsu Media brands in Malaysia.

Meanwhile, Adelene Wong, head of group branding and communications at S P Setia said, “Setia group is at the forefront of providing superior customer service and satisfying customer needs through a culture of excellence, and the mechanism of delivering that is extremely digital and data-driven especially during this COVID-19 pandemic. We needed an agency partner that could work with us on that digital acceleration path and enhance the brand experience for our customers in process.”