Tag: Consultancy

Auckland, New Zealand – Hong Kong-based communications and public affairs consultancy Sandpiper Communications has announced that it will be expanding to New Zealand by establishing a new office in the country. In addition, the consultancy has appointed Ed Brewster as director for New Zealand alongside assuming the position of director of international media at Sandpiper Communications.

Brewster has worked in corporate affairs both in-house and agency side for 25 years across the technology, financial and infrastructure sectors. Brewster previously led the corporate affairs, public policy and media for Huawei in the UK, as well as managing international media relations for Huawei Group in London. Prior to this, he was head of global media relations for Prudential.

Speaking about his appointment, Brewster said that in addition to being the perfect base for their primary industries offering, they believe that the consultancy can bring significant, tangible value to outward-looking New Zealand organizations. 

“Sandpiper’s established presence across Australia, Hong Kong, mainland China, and Southeast Asia gives us a unique platform to help tell the stories of New Zealand companies to target growth and investment. While brand [in] New Zealand is very strong, significant opportunities for local brands remain untapped, and we want to help close this gap,” Brewster said.

Brewster will be supported by Julia Walker, director of ESG and sustainability at Sandpiper Communications, and Kelly Johnston, COO at Sandpiper Communications. 

Walker has worked in finance, technology, ESG and international business and market development for 20 years. She has driven the international market expansion for major multinational financial data company, Refinitiv, and provided advisory services on the changing business, regulatory, sustainability and technology landscape across Asia-Pacific.

Regarding her appointment, she noted that they believe that with their network and experience across the region, they are well placed to attract international investment for the consultancy.

“Now is the time for New Zealand companies to unlock the opportunity that the transition to a low carbon and digital economy presents. Integrating climate risks and opportunities and understanding global regulatory and business environment changes will help position businesses for future success. Green finance is on the rise and many international investors are very keen to find opportunities in New Zealand,” Walker said.

Meanwhile,, Johnston has two decades of experience in strategic communications, financial communications, public affairs and sustainability for organizations across a variety of sectors in Asia, Australia and Europe, with recently his stint as a journalist for Radio New Zealand.

“The potential for New Zealand companies has never looked stronger, their entrepreneurial nature combined with brand New Zealand means there are real opportunities for growth and investment. I look forward to helping New Zealand organisations realise their ambitions, and further extending our primary industries experience to clients across the Asia Pacific region,” Johnston said.

Sandpiper is also pleased to announce it has appointed Isabella Durant as a senior account executive in New Zealand, reporting to Ed Brewster.

Bangkok, Thailand – Bidmath, a global programmatic consultancy, has opened an academy for the special training of Display & Video 360 (DV360), Google’s unified platform for programmatic buying.

DV360 is an end-to-end campaign management tool, which aside from media planning and buying, enables advertisers to manage creative development and run measurement for campaigns across display, video, TV, and audio.

The training academy was put up with an aim to increase the adoption of programmatic industry knowledge in the country. According to Bidmath, despite the substantial growth of programmatic advertising in Thailand, there is a lack of deep technical knowledge.

A study by ad tech firm Rubicon Project reflects such observation, having found that 43% of advertisers in Asia are either extremely or somewhat hesitant to switch from the traditional way of media buying through an insertion order (IO) to the more automated mode of programmatic buying. The study also suggested that the single biggest challenge hindering further growth of programmatic advertising budgets is a lack of understanding and appropriate skills to effectively plan and execute programmatic ad campaigns.

Three courses will be initially offered, with each focusing on a specific topic within DV360: private marketplace buying, optimization best practices, and the fundamentals. Courses will be offered in Thai, Vietnamese, and English, and will be available both virtually and in-person.

Director of Bidmath Asia KK Sharma said that the lack of understanding and technical skills are slowing advertisers down when considering the adoption of programmatic guaranteed spends and the potential upside for local publishers such as Viu for example.

“By introducing courses in local languages, we hope to see increased adoption of programmatic advertising across Asia, but there is still a long way to go. Courses in Thai and Vietnamese were launched to accelerate growth and reach,” Sharma said.