Kuala Lumpur, Malaysia – Local public relations and strategic communications consultancy Perspective Strategies has announced the launch of its new strategic and creative arm, P³. Through this new practice, Perspective Strategies will supplement its existing expertise with an expanded range of services including brand visual strategy and development, experience design, employee engagement and, sustainability consultancy.
Heading P³ is industry veteran and specialist Matthew Mendelsohn, who joins the firm as director of brands and business advisory. Matthew brings over two decades of leadership experience in branding, innovation, and operational performance across Southeast Asia including extensive work partnering with top global brands and groups such as Rolex, LVMH, Richemont, Fossil Group and Apple.
Prior to joining Perspective Strategies, Matthew spent nearly 15 years at Indonesian retailer Time International, managing a portfolio of 16 brands including Fossil, Michael Kors, Diesel, Kate Spade, adidas and Rip Curl.
Speaking on his new role, Matthew said, “’Im very excited to work with Perspective Strategies to expand our range of offerings and to provide new ideas and expertise based on my experience in the retail, not-for-profit and hospitality industries. Perspective Strategies has long been a leader in Malaysia, providing top-level communications and PR expertise to its clients.”
He added, “The firm’s prominent position in the local market as well as the Public Relations Global Network (PRGN) is a testament to its focus on being a world-class agency. I am excited for our team to leverage our knowledge of best practices from around the region to enable us to deliver a unique set of solutions to our clients.”
The creation of P³ addresses the growing need of companies and brands to communicate with multiple stakeholders through an ever-expanding array of channels and touchpoints. P³ is focused on providing brands with solutions that are purposeful, people-focused and pragmatic, ensuring that communications reflect the client’s unique purpose with an eye on improving their business results.
Meanwhile, Andy See, principal partner and managing director at Perspective Strategies, commented, “Consumers, employees and communities are increasingly seeking brands that resonate with their values. P³ was started to help brands navigate today’s volatile and complex environment by ensuring their communications are intentional, people-centric, and pragmatic. With Matthew at the helm, we’re confident P³ will drive new growth and client base for the firm. We are expanding our suite of services towards meeting new needs that arise in the dynamic shifting marketplace.”
