Singapore – Omnichannel communications platform MessageBird has announced its rebranding to Bird, as well as announcing a drop in its prices for the platform to become more accessible in terms of cost, yet still retain the same quality and even offers more services. 

In a blog post by Bird CEO Robert Vis, he announced the rebrand with more details on the platform’s change in pricing, citing that they will be staying away from offering high markups like their competitors, promising to deliver services to clients at the lowest possible cost.

To make this possible, Bird will be employing new messaging APIs that will allow it to charge SMS at a 90% discount with no markups and no hidden fees.

Additionally, Vis also introduced Bird CRM, Bird’s new customer relationship management platform that will mark a next chapter for Bird in marketing, sales, and payments. They will also be dropping costs for this service, stating that users will also be saving 40% on Email and 90% on SMS for Bird CRM as well. 

Talking about the rebrand and Bird CRM, Vis said, “All communications between businesses happens over channels – whether it be calling, texting, WhatsApp or iMessage – and all these interactions create a customer contact. From there, every business uses endless tooling to manage the customer relationship, whether it be to encourage them to buy more or simply to support them.”

“What if this could be all done from one tool? What if the channel didn’t matter when it came to selling or servicing your customers? What if payment data was fully integrated with your other customer data? And what if you could just log into one tool and it just works? Today marks Day 1, our first iteration of BirdCRM and while we still have lots to do – we hope you will enjoy some of the magic and help us realise our dream of making talking to a business as easy as talking to your friends,” he concluded.

Singapore – Global communication platform Slack reveals that it will roll out a completely redesigned interface and new user experience aimed at helping users stay organized, focused, and productive. 

The redesign is expected to roll out in the coming months and will feature a more intuitive layout and better organization to finish work faster. To go into specifics, the new design helps users navigate through channels and conversations easily, focus on what’s important and knock out distractions, and find essential tools faster and easier for a more simplified experience. 

The redesigned Slack features easier navigation of channels and messages across multiple workspaces. The sidebar will become a default ‘Home’ view, with those in the Enterprise grid having the ability to view channels from every workspace, all in Home.

Another prominent feature introduced with the new design is the dedicated pages for a more focused view. With this, notifications will be housed deeper within this view, so users will have more control over when they want to work and when they’re ready to collaborate with the team.

Slack’s new design also emphasizes the importance of having useful tools one click away. With the revamped design, a new ‘create’ button will allow users to start new messages, channels, canvases, and huddles. And a new “more” button is introduced for simpler access to workflows and apps without friction.

Noah Weiss, chief product officer of Slack, said that, “We know millions of people start and end their workday in Slack, so we took great care to ensure these improvements make it a more productive and pleasant home. The new experience helps teams stay better organized, focus on what’s important, and quickly access a growing set of tools in Slack.”

Other than the highlighted features, Slack will also introduce hover functionality to monitor activity quickly, device-specific updates, and new themes.