Tag: commerce

Kuala Lumpur, Malaysia – Marketing consulting-meets-agency, Entropia, has launched three new services under its eCommerce arm MEDICI – MEDICI Live, MEDICI Engage, and MEDICI ROI to optimize each stage of the commerce funnel and maximize sales conversion for its clients.

Together with international technology partners mobile live video streaming Bambuser, end-to-end conversational commerce and shopper engagement platform Jumper.ai, and eCommerce selling solutions Split Dragon, the new eCommerce services are aimed at converting brands’ leads to customers – from demand generation to demand capture – helping brands stand out from the saturated Southeast Asian digital marketplace.

Considering consumers increasingly rely on live video to assist in their online shopping decision process, MEDICI Live aims to drive a digital brand experience by integrating live stream shopping and utilizing live selling via influencers or KOLs, an increasingly-popular sales strategy. Relevant to high context categories such as cosmetics, education, and infant nutrition as well as financial services, or even electronics, with this technology, viewers can become paying customers, all without missing the show.

As one of the top-ranked countries globally in mobile social media penetration, it is not surprising that about 80% of Malaysian consumers obtain information on products and services from social media. MEDICI Engage will leverage the power of conversational commerce and shopper engagement platform, to tap into social media’s massive, yet cost-effective reach.

Meanwhile, MEDICI ROI will help brands optimize shops on eCommerce platforms like Lazada and Shopee. Simply featuring products on marketplaces and spending money on direct marketing channels is not enough for brands to attract the evolving consumer, and through the service, MEDICI aids brands in improving product visibility, storefront design, and search ranking.

In the Malaysian context, considering there are more than 55,000 sellers across marketplaces in Malaysia alone, brands need more than deep discounting, free shipping, and special event campaigns to stand out from the crowded digital marketplace. And now, equipped with MEDICI’s data-driven approach, these new services and partnerships offer just the right measurable solutions for our clients looking to reshape their commerce transformation.

Sourabh Agrawal, partner at Entropia

Tasked with leading MEDICI, Kelferd Hor, added, “Part of our mandate is to bring best-in-class technology partners on board to implement clients’ direct-to-consumer trade strategies – helping marketers up their ‘See Now Buy Now’ game, capitalize on impulse purchases and increase conversions. We’ve also made great strides in ensuring a seamless and consistent eCommerce experience for users across devices and platforms.”

Singapore – Global marketing and advertising firm Grey has recently launched a new division – Grey Commerce Collective SEA – where worldwide retail and commerce units from the group have been merged to specifically serve Southeast Asia brands. 

Previous lead of Grey Singapore’s Shopper marketing arm, and now head of the SEA collective following its consolidation, Richa Kapse, said, “Commerce is borderless, and so are we.”

Kapse refers to the holistic arrangement of the Commerce Collective, which brings some highly specialized agencies such as retail interactivity expert Vinyl-I in Seoul as well as Grey’s social and data experts in Singapore to benefit brands. 

“The name Collective was chosen by design because this is truly about collaboration across our Grey network,” said Kapse.

Shortened to bear the nickname GreyCoCo, Kapse shared what has prompted the birth of the collective. 

“Over the past year, we have seen a growing demand from our clients to coordinate the in-store design and communication with complimentary social media assets. Increasingly, we see shoppers expecting brands to have the same storyline across social, e-commerce, and physical retail channels. Similar to bricks and mortar, the millennial and Gen Z shoppers are expecting to be wowed and immersed in a brand experience online.”

For GreyCoCo, Kapse will be reporting to Grey Singapore CEO Konstantin Popovic.

Popovic said, “What makes Grey CoCo unique is that it is embedded in an end-to-end agency, so we are uniquely positioned to deliver ideas that connect content to commerce.” 

The most recent campaign by Grey is for Olay and its exclusive partnership with Shopee on its Brand Day in October. The campaign titled “Adult Fearlessly” targeted millennial women across key SEA markets, using bite-sized content spread out like a mini-series.

“A simple price promotion on a well laid-out brand shelf is no longer enough to drown out the competition. GREY brings the famously effective creative approach to tackle our clients’ commerce business problems,” added Kapse.

New York, USA – To officially mark its presence within the Asian market, commerce company VTEX is officially expanding its growth by establishing its first Asian regional office in Singapore, with a greater reach for the APAC region.

For VTEX, its APAC expansion means looking at the various commerce opportunities, especially with the shift to e-commerce in the region. Furthermore, Singapore is one of the region’s growing e-commerce hubs, which VTEX sees as a potential place to seek local and diverse e-commerce talent.

“With our growing number of global clients, we want to ensure each of our customers feel supported in whichever markets they do business in. Opening an office in Singapore is the next step in building our expansive global presence, and we’re thrilled with what this team of local commerce experts will be able to do for our customers,” said Alex Soncini, co-founder and head of global accounts at VTEX.

France Roy, CTO, D2C at AB InBev added, “VTEX’s unique commerce capabilities allow us to operate more efficiently while having the flexibility to scale and meet demand. We’re excited to deliver a streamlined and efficient buying experience, available to our customers now.”

Manila, Philippines – The Philippines arm of technology and commerce platform Zilingo has announced home-grown executive Shiela Mauricio as its new country manager.

In her new role, she will be spearheading Zilingo’s business operations, strategy execution while driving profitability and growth for the Philippines. 

Mauricio boasts 25 years of experience in business development and sales. Joining in 2018, She was one of the very first employees at Zilingo Philippines. Mauricio was previously the head of commercial in the company, where she led to the execution of sales strategy in the Philippines, and on-boarded numerous big clients like Silver Kingdom, Havaianas, Plains and Prints, and designer Avel Bacudio’s exclusive athleisure line

Mauricio shared her excitement for her new role, “I’m happy and thrilled to be working with the young and diverse minds of ZilingoPhilippines. I believe that the company has a lot of potential in the country, especially in the B2B sector. I take this huge opportunity as a means to contribute my experience and add value to Zilingo’s impressive growth trajectory and grow alongside in the Process.”

“I would like to sincerely thank our CEO, Ankiti Bose (Zilingo) for entrusting me with this immense responsibility and encouraging the way for women in leadership positions,” she added.