Tag: commerce enabler

United States – Pacvue, a commerce acceleration platform that integrates retail media, commerce management and measurement, has announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across APAC, as well as LATAM and EMEA.

Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies. Markets in APAC who can have access to these solutions include Australia, India, Japan, and Singapore.

Previously, Pacvue’s Amazon DSP customers outside North America only had access to reporting capabilities. Now, advertisers in these regions are able to leverage the Pacvue platform to reach Amazon Ads audiences via Amazon DSP. This expansion includes campaign creation and management, budget, bid and dayparting automation controls.

With this rollout, Pacvue has introduced several new features for customers in expanded regions. These include a combined dashboard for Amazon Sponsored Ads and Amazon DSP, providing a unified view of campaign performance. 

Additionally, AMC audience creation enables seamless transitions from insights to action by directly integrating with Amazon DSP campaigns. To enhance automation, Pacvue offers tools like dayparting, which allows for precise optimisations throughout the day, as well as automated budget management to control monthly and daily spending without requiring manual oversight. 

Lastly, advanced reporting and analytics, powered by Amazon Ads performance data and Pacvue’s cutting-edge technology, provide deeper insights to drive better advertising outcomes.

Melissa Burdick, president and co-founder at Pacvue, said, “Our partners around the globe have been eagerly awaiting access to Amazon DSP tools, so we’re excited to be among the first platforms to unlock these new capabilities for them. Access to Amazon DSP tools brings greater capabilities and reach for advertisers in these regions, as well as opportunities for growth from a wider variety of ad types, channels and audiences.”

Singapore – CREA, the one-stop omnichannel solution for brands established by Lazada co-founders, has recently secured a US$25m investment from SuperOrdinary, the global distributor of leading beauty brands. SuperOrdinary will be taking a minority stake in the SEA-based commerce enabler, and within this, the two announced that it will be developing a new cross-border global platform network.

SuperOrdinary’s portfolio includes beauty brands Drunk Elephant, Malin + Goetz, The Ordinary, and Supergoop!, among others. The new global platform network will allow each company’s respective portfolio to expand into new markets. 

The partnership means consumers in Thailand and Southeast Asia will have an increased choice of global beauty brands to choose from when shopping. CREA said that brands will also benefit from easier regional market entry via a single solution. 

Aimone Ripa di Meana, CREA’s co-founder, said that Southeast Asia presents a unique opportunity for global brands with young digital-savvy consumers increasing their consumption power and avidly engaging with global trends through digital media. 

“Entering these markets with a digital-first approach is key and CREA is uniquely positioned to enable this opportunity with an omnichannel strategy,” di Meana said. 

CREA Co-Founder Alessandro Piscini added, “CREA has built a unique value proposition through our proprietary technology, CUSP, logistics infrastructure, and a world-class team that makes entering Southeast Asia simple for global brands.”

CUSP is CREA’s omnichannel technology platform which carries business insight, order management, purchase management, and catalogue management capabilities. 

Julian Reis, CEO and founder of SuperOrdinary, commented, “Digital commerce in Southeast Asia is experiencing an unprecedented boom and CREA’s team has played an integral role in allowing its portfolio of more than 70 prominent lifestyle brands to capitalize on this trend.”

CREA started in Thailand in 2019 with current presence expanding to Malaysia and Singapore. The company said it’s eyeing to open in Vietnam, Indonesia, and The Philippines in the near future.