Tag: collaboration
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
Hong Kong – Penfolds has announced Troye Sivan as its new creative partner, marking a multi-year collaboration that will see the music and fashion icon shape the brand’s creative direction, design limited-edition wine collections, and lead initiatives celebrating shared cultural experiences. Troye marked...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
United States – The Salvation Army has launched “Thrift Score”, described as the world’s first digital thrift store on Roblox, aiming to introduce its thrift brand to younger audiences through an interactive virtual experience. Created by BarkleyOKRP in partnership with The Gang, the digital environment...
Singapore – Fabulate has integrated TikTok’s Symphony suite of generative AI tools directly into its platform, becoming the first influencer marketing platform globally to offer the technology natively within campaign workflows. The collaboration with TikTok embeds Symphony’s AI dubbing tool, video generator,...
Oregon, United States – NikeSKIMS launches its Spring ’26 Collection through a global campaign fronted by LISA of Blackpink, placing her at the centre of the brand’s first head-to-toe system of dress. Directed by Sergio Reis and filmed in Paris, the campaign draws from the discipline and artistry...
According to the companies, the collaboration is designed to create a range of products and experiences that allow consumers to express creativity through both play and fashion.
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)