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Tag: collaboration

Pos Malaysia, Galado celebrate local postal heritage with new limited edition collaboration
Pos Malaysia, Galado celebrate local postal heritage with new limited edition collaboration
Posted on December 13, 2024
by Teddy Cambosa
The 2024 collection of phone cases builds upon the success of the first collection that was introduced last year, featuring six distinctive design illustrations that pay homage to Pos Malaysia's rich heritage. 
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OCBC, Disney embark on five-year strategic collaboration across 3 SEA markets
OCBC, Disney embark on five-year strategic collaboration across 3 SEA markets
Posted on October 21, 2024
by Teddy Cambosa
OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories. 
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S.E.A. Aquarium announces collaboration with Genshin Impact
S.E.A. Aquarium announces collaboration with Genshin Impact
Posted on July 10, 2024
by MARKETECH APAC
The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 
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Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Posted on March 15, 2024
by Teddy Cambosa
For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
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Chanel and Shinsegae Duty Free collaborate to launch holiday themed megapodium
Posted on November 20, 2023
by Teddy Cambosa
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
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Airasia MOVE elevates brand visibility with latest Viu rom-com series collaboration
Airasia MOVE elevates brand visibility with latest Viu rom-com series collaboration
Posted on November 15, 2023
by Teddy Cambosa
With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
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Pizza Hut HK teams up with popular manga franchise Spy x Family to bolster brand loyalty
Pizza Hut HK teams up with popular manga, anime franchise Spy x Family to bolster brand loyalty
Posted on October 26, 2023
by Teddy Cambosa
According to Pizza Hut, the campaign collaboration was aimed at using Spy x Family’s popularity to raise awareness of the membership program of Pizza Hut (Hut Rewards) and engage the consumers via different channels, including offline (instore), online (social media) and digital (mobile app and web)...
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Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Posted on October 25, 2023
by Teddy Cambosa
Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.
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Pepsi Max launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Pepsi launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Posted on August 1, 2023
by Teddy Cambosa
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. 
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The Hallway tapped by NOVA Entertainment for brand strategy, creative remit
Posted on November 9, 2022
by MARKETECH APAC
The Hallway will work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.
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