Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME

Tag: collaboration

FANTA x UNIVERSAL x BLUMHOUSE
Fanta summons horror icons for the ultimate Halloween crossover with Universal Pictures, Blumhouse
Posted on October 7, 2025
by Sharona Nicole Semilla
United Kingdom – This Halloween, the worlds of soft drinks and scares collide as Fanta® teams up with Universal Pictures and Blumhouse in a global collaboration that brings together four horror icons for the first time—Chucky, Freddy Fazbear, The Grabber, and M3gan. Bound by one irresistible craving,...
Read More
Maybank Singapore reimagines credit card launch with American Tourister collab
Maybank Singapore reimagines credit card launch with American Tourister collab
Posted on September 17, 2025
by Teddy Cambosa
According to Maybank, the campaign blends “the practicality of cashback and rewards with the aspirational appeal of travel gear,” positioning the launch as both a financial product and a lifestyle statement.
Read More
Appealing to a broader collectible culture: How Secret Recipe executed its latest collab with Bichi Mao
Secret Recipe, ZUS Coffee whip up dessert collaboration
Posted on September 15, 2025
by Teddy Cambosa
The cake comes in ZUS-themed packaging that incorporates the coffee chain’s signature blue and the Malaysian flag, available for both whole cakes and slices.
Read More
Tiger Beer on tapping into its unapologetically ‘kiasu’ spirit for SG60 with MONOPOLY collaboration
Tiger Beer on tapping into its unapologetically ‘kiasu’ spirit for SG60 with MONOPOLY collaboration
Posted on August 11, 2025
by Teddy Cambosa
The campaign sits under Tiger’s new local platform, “Our Roar, Our Way,” a celebration of the unapologetic ways Singaporeans live, connect, and express themselves. And in true local fashion, the game nods to the nation’s famously kiasu, must-win spirit — the same drive that has propelled Singapore’s...
Read More
Mountain Dew drops gorpcore-inspired ‘Dew Drip’ capsule with streetwear label PYRA
Mountain Dew drops gorpcore-inspired ‘Dew Drip’ capsule with streetwear label PYRA
Posted on July 17, 2025
by Teddy Cambosa
Blending the bold energy of Mountain Dew with PYRA’s technical outdoor aesthetic, the capsule collection draws inspiration from the fast-rising Gorpcore fashion trend—a utilitarian style rooted in functionality and outdoor adventure.
Read More
Pos Malaysia, Galado celebrate local postal heritage with new limited edition collaboration
Pos Malaysia, Galado celebrate local postal heritage with new limited edition collaboration
Posted on December 13, 2024
by Teddy Cambosa
The 2024 collection of phone cases builds upon the success of the first collection that was introduced last year, featuring six distinctive design illustrations that pay homage to Pos Malaysia's rich heritage. 
Read More
OCBC, Disney embark on five-year strategic collaboration across 3 SEA markets
OCBC, Disney embark on five-year strategic collaboration across 3 SEA markets
Posted on October 21, 2024
by Teddy Cambosa
OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories. 
Read More
S.E.A. Aquarium announces collaboration with Genshin Impact
S.E.A. Aquarium announces collaboration with Genshin Impact
Posted on July 10, 2024
by MARKETECH APAC
The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 
Read More
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Posted on March 15, 2024
by Teddy Cambosa
For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
Read More
Untitled design (65) (1)
Chanel and Shinsegae Duty Free collaborate to launch holiday themed megapodium
Posted on November 20, 2023
by Teddy Cambosa
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
Read More
No posts found

Posts pagination

Previous 1 2 … 4 5 6 7 8 Next

Most Recent Articles

[Appointment] Mika Yamamoto x Veeam
Veeam appoints Mika Yamamoto to oversee global marketing, customer AI strategy
July 3, 2026
Sharona Nicole Semilla
No posts found
Telstra champions free payphone access through new campaign via Bear Meets Eagle On Fire, +61
July 3, 2026
Julian Bartolome
Pinterest taps communications veteran Julie Henderson as VP, CCO
July 3, 2026
Julian Bartolome
Nestlé MILO celebrates dads’ everyday love through ‘BA CODES OF LOVE’ via Ogilvy Vietnam
July 3, 2026
Julian Bartolome
Honda Australia asks 'Why drive a tractor?' in new ZR-V campaign via Special
July 3, 2026
Sharona Nicole Semilla
Apple China renews iPhone privacy campaign with Yue Yunpeng
July 3, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin