Tag: Client services

Australia – To support its continuous national growth, corporate affairs agency Bastion Reputation has appointed Andrea Robertson as its new group client director.

In her new role, Robertson will be delivering work and support for Bastion Reputation’s client roster across government, education, technology, financial services, mining, energy, resources, and sports sectors.

Robertson is an experienced multimedia and communications agency client service director and has over 20 years of experience with global and Australian multimedia companies and advertising agencies. 

She also specialises in client relationship engagement, client service strategy and workflow, customer experience, contractual agreements, and product strategy and development, amongst others.

Prior to joining Bastion Reputation, Robertson was the group account director at global advertising agency Now Screen. In the role, she managed client experience and process, as well as brand and advertising strategy and creative and production for all advertising channels.

“An exemplary client experience has always been central to how we work, and Andrea’s appointment is a key step as we continue our rapid growth to ensure we are delivering the high quality, high impact and values-based services the business is known for and our clients demand,” said Bastion Reputation Managing Director Clare Gleghorn.

She added, “Through Andrea’s experience in media organisations, as well as advertising agencies, she has led large client service and project management teams, as well as managing blue chip private sector clients, and government accounts.”

Bastion Reputation has been making appointments this year to amplify growth, including the appointment of Elliot Giakalis as principal consultant for media and public affairs and Jim Carden as principal consultant for campaigns and digital reputation.

Singapore – Media measurement and analytics company Comscore has tapped former regional vice president for sales and marketing for SEA at Universal Pictures Han Seng Lim as its new client services lead consultant for Southeast Asia, where he will continue to build on the relationships that Comscore established with both existing and new clients.

He brings into the company more than 20 years of business experience and sales success across the movies industry in Asia.

During his stint at Universal Pictures, he has left a track record in exceeding business goals through market development and building client relationships. Previously, he held a variety of senior roles in the movies industry, including at United International Pictures.

For Frank Perikleous, vice president for movies for APAC and AUS at Comscore, Lim’s experience within the region and his vast understanding of the market will strengthen their insights into the theatrical business in SE Asia. 

He added that with the reopening of many SEA markets after long periods of lockdown, it will be essential that data analytics and collection assist in the rebuilding and growth of the movie industry.

“Along with providing Comscore’s International Box Office Essentials (IBOE) service, which is the world’s leading box office database, Lim will also provide the exhibition community with access to the latest technologies in data analytics and marketing intelligence through leveraging Comscore’s relationships with Showtime Analytics and Gower Street to give the industry unprecedented information, communication platforms and coverage of the region,” Perikleous concluded.

Comscore has been tapped by dentsu Media during this year in order to instigate change in television measurement by enabling the adoption of advanced audiences and the move to impressions.

Sydney, Australia – Hotwire, the global technology communications consultancy, has appointed Samsung Electronics’ Nick Healy to the position of client services director. The role is a newly created one and will have Healy operate within the local Australian leadership team and strengthen the consultancy’s growth with existing clients and new business opportunities. 

Healy has had eight years with Samsung Electronics where he held various leadership roles within the communications and corporate affairs team across mobile and consumer electronics divisions. He brings a wealth of experience working with some of the world’s largest technology brands, as well as start-ups in consumer electronics, enterprise technology, IoT, networks, and gaming. 

Healy joins Managing Director Jaime Nelson, Creative Director Jen Dobbie, and Strategy Director Drew Usher, to continue the momentum of the consultancy’s accelerated growth in Australia. In the role, Healy will also lead a communications team to support end-to-end storytelling capabilities offered to enterprise technology and innovation-led clients. 

Healy commented, “Hotwire has a strong history of consulting with the most innovative technology brands in Australia and in key global markets. With the technology sector evolving to become one of the biggest contributors to Australia’s economy, it’s an incredibly exciting time to join the team and open opportunities for clients through integrated communications services and experiences.” 

Nelson said Healy’s scope of strategic communications and technology experience make him an incredibly valuable addition as the consultancy strengthens its offering moving beyond traditional PR and communications roots into connected storytelling, marketing, and branding. 

“By bolstering not only our senior leadership team but our client services team, we’re building on our strong foundations to deliver a more integrated service that aligns to the needs of the brands we partner with,” said Nelson. 

The team has also hired new Program Managers Olivia Jarman and Allan Hunt. Jarman joins from The PR Hub where she was a senior account manager, while Hunt has moved across from Weber Shandwick where he’s been for the past two and a half years, most recently as a Senior Associate. 

The consultancy said the appointments follow stellar financial results from parent company Enero Group, reporting a net revenue year-on-year increase of 22.6% and operating EBITDA up 50% on the previous corresponding period.