Marketing Featured South Asia

ChakaaChak’s latest campaign spotlights ‘ease’ of cleaning

Mumbai, India – Cleaning brand in India ChakaaChak has launched a new campaign that features three films, demonstrating the ease of cleaning with a healthy dose of wit and fun.

The campaign, which was created in collaboration with independent ad agency Infectious Advertising, showcases the brand’s endearing spin mop mascot, which is shown in a series of engaging home cleaning scenarios. It also aims to keep gender neutrality in mind, with the stories portraying men doing house cleaning to create a well-balanced perception in the masses.

Aditya Pittie, Pittie Group’s managing director, said that with the TVCs, they are envisioning taking a giant step in maximising their brand presence and capturing a large market share in the ever-growing cleaning utility market. 

“From revamping Chakaachak’s brand presence to unveiling TVCs, we are on the verge of creating a strong foothold in terms of brand loyalty, distribution and Pan India presence,” added Pittie.

Meanwhile, Ramanuj Shastry, Infectious Advertising’s co-founder and director, noted that these are exciting times to be a household cleaning brand as the demand for smarter, more efficient cleaning solutions grows exponentially. 

“Super kicked to help develop a campaign for ChakaaChak. It takes a brave client to buy fun films and a brilliant director like Niranjan Kaushik to push them to the next level. Delighted,’ said Shastry.

The TVCs will be aired on TV channels and digital platforms as part of the brand’s larger marketing campaign.