Kuala Lumpur, Malaysia – Marketing communications firm Citrine One Malaysia (COMY) has been appointed by the Forestry Department of Peninsular Malaysia and the United Nations Development Program (UNDP) as their PR agency of record.
The appointment comes after COMY’s presentation on a strategic and integrated PR approach, combining media relations, digital marketing, and community partnership.
As part of the appointment, COMY will be responsible for handling the PR business for a special project under the two organizations called ‘The Improving Connectivity in the Central Forest Spine’ (IC CFS), which aims to conserve biodiversity and improve the ecosystem.
The IC CFS project, which is conducted through a collaboration with the Forest Research Institute Malaysia (FRIM) and the Department of Wildlife and National Parks (DWNP), will be covering selected ecological corridors in Peninsular Malaysia within targeted states including Pahang, Perak, and Johor.
The project would be a long-term effort in educating and strengthening institutional capacity to pilot sustainable forest management plans, with the aim of preserving the continuous flow of multiple ecosystem services. It will also not only involve forest reserves but several other conservation sites and a research center.
Citrine One Group’s Managing Partner Junaidi Asmara said that it is time for the Forestry Department to regain public participation and confidence as this project would involve the surroundings of the community.
“With COMY’s 20 years of knowledge and local expertise in communications, the agency would provide extensive media relations and strategic communications to reach out to the mass public as well as assisting the Forestry Department in gaining awareness on their conservation effort,” commented Asmara.
Just recently, COMY has also been appointed by investment holding company WCT Holdings in Malaysia as its PR agency of record, and was tasked to hold the public relations account of the company’s seven business entities.