Tag: Chinese New Year

Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung.

The “Meet on 2.14: Together, Share Your Heartfelt Wishes with Coca-Cola” campaign at Ocean Terminal Deck, Harbour City, featured a series of festive events. It began with limited-edition packaging showcasing a fireworks design, followed by a lucky draw where winners enjoyed poon choi and a fireworks display aboard a vessel. The grand finale marked Hong Kong’s first-ever Coca-Cola drone show and the city’s first 600-drone performance launched from a barge on Victoria Harbour.

The drone show opened with 600 drones forming the iconic Coca-Cola® bottle, simulating a drink being poured into a glass. The display transitioned into scenes of local dining traditions, including fish balls, siu mai, hotpot gatherings, and celebratory toasts—evoking memories of shared meals and festive reunions. Actor and singer Louis Cheung narrated the performance, highlighting the joy of togetherness during family gatherings.

The show continued with the drones forming a globe and the red “福” (blessing) character, symbolising well-wishes for the new year. The finale featured a fireworks pattern inspired by Coca-Cola’s limited-edition Chinese New Year packaging, accompanied by the slogan “Blooming Blessings, Together Always” (綻放祝福 年一在起).

Distinguished guests at Coca-Cola’s drone show included Sally Cheng Wai Lee, senior frontline marketing director for Hong Kong, Taiwan, Macau, and Mongolia at Coca-Cola China Limited; Lily Chu Wai Shan, sales & marketing director at Swire Coca-Cola Hong Kong Limited; and Kitman Tang, executive director at Macau Coca-Cola Beverage Co. Ltd.

Alongside the drone show, Coca-Cola opened two limited-time installations at the “Blooming Blessings” check-in spots at Harbour City Ocean Terminal Deck. Visitors can create personalised blessing videos and take photos at the themed spots.

Kuala Lumpur, Malaysia – MBCS has announced its latest film with the Malaysia Aviation Group, the parent company of national carrier Malaysia Airlines, in conjunction with the Chinese New Year (CNY) festive season.

The film, titled “The Race Home” tells the story of three journeys, and one shared destination, with the race home to Malaysia for Chinese New Year. Shown through the lens of the travellers, it highlights the support of airport and airlines staff, encapsulating the essence of coming home. The film was directed by Chevie Law from Directors Think Tank.

Eddy Nazarullah, creative director at MBCS said, “The idea for this film comes from a shared experience that resonates deeply with many Malaysians – the race back home for festive seasons. This is a time of high emotions, as people are excited about reuniting with loved ones, yet anxious about the airport rush. 

He added, “We’ve all been there in those moments of chaos, where every second matters in making that precious flight. The story draws inspiration from the role Malaysia Aviation Group plays in turning a potentially stressful experience into a warm, welcoming one, as amidst the rush, there are always helping hands to make the journey smoother. At the end of the day, it’s not just about the destination but the people who help you get there through the twists and turns.”

Meanwhile, Lau Yin May, group chief branding and customer experience officer at Malaysia Aviation Group commented, “Malaysia Aviation Group is more than just an organisation – it’s a caring companion that understands the emotional significance of travelling home, especially during festive seasons. We get what it’s like to be away from loved ones, and try to ensure that every passenger feels supported, valued, and cared for at every step of the way.

She added, “The MBCS team have told a heartfelt story that reinforces the idea that, while the journey may feel like a race, travellers are never alone. It’s about creating moments of warmth and connection, even in the busiest and most chaotic of times, so that everyone can experience that joy of truly coming home. I’d like to wish all Malaysians and especially those travelling from afar, a very happy Chinese New Year from all of us here at the Malaysia Aviation Group.”

Singapore – Carlsberg has partnered with artists 1983ASIA to create a limited-edition look for its iconic beer to celebrate the Year of the Snake, a time typically associated with prosperity. The Danish brewer is marking the festival with a multi-market campaign in Asia through specially designed packs, ideal for families and friends to enjoy in style as they come together for the celebrations.

The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way. 

The artwork concept commemorates the Year of the Snake’s association with wisdom, elegance and transformation, giving Carlsberg’s iconic hop leaf an all-new look for this year’s celebration.

Moreover, the snake is intertwined with striking, blossoming flowers as a sign of new beginnings, hope and happiness. The colours were carefully curated, with red symbolising prosperity, orange representing good fortune and a touch of blue which brings a uniqueness and honesty. The artwork is finished with elegant touches of gold representing good luck and good fortune.

Lynsey Woods, global brand director at Carlsberg Brand, said, “At Carlsberg, we want everyone to have access to the best things in life, including the best beer and the best Lunar New Year celebrations. As such, we wanted to create something special for this year’s occasion.”

She added, “This stunning, special-edition design blends heritage and modern artistry to celebrate the Year of the Snake. We hope that customers will share these beers with their loved ones and create lasting memories as they come together for the annual celebrations.”

The Carlsberg Lunar New Year limited edition will be able to purchase from select retailers across China, Hong Kong SAR, Malaysia, Singapore and Vietnam. The Carlsberg brand will further engage consumers this Lunar New Year with in-store activations, digital engagement, and community events. 

Kuala Lumpur, Malaysia – What happens when generational traditions meet the power of modern technology, imagination, and creativity? In CelcomDigi’s latest Chinese New Year film, Threads of Legacy answers this question with cinematic tale of resilience, innovation, and family bonds.

Conecptualised by M&C Saatchi and Naga DDB Tribal, and directed by Directors Think Tank’s Maurice Nooned, the telco invites Malaysians to rethink how they can preserve their heritage while embracing the beauty of a connected world.

The film follows the story of Blaze, spirited young woman whose family has long been celebrate their exquisite cheongsam designs—a legacy nurtured over generations. Each year, their artistry shines at an annual cheongsam showcase, an event that embodies their cultural pride. But when an unforeseen illness sidelines the family matriarch, their cherished tradition too, faces an uncertain future.

Refusing to let their legacy falter, Blaze harnesses the intricacy of projection mapping, alongside the seamless connectivity of CelcomDigi’s network. Through a captivating display of light, texture and culture, she reimagines the cheongsam showcase with a spectacular blend of the old and new—proving that traditions can flourish when given a modern twis 

Alvin Teoh, chief creative officer of CelcomDigi’s One Tea, said, “Chinese New Year is a time for reflection, reunion, and honouring what matters most. This story captures the beauty of how technology can help preserve the essence of our traditions while presenting them in extraordinary, forward-thinking ways. By empowering individuals to bridge generational and cultural gaps through technology, CelcomDigi celebrates the enduring power of connection—both on a digital and personal level.” 

Kuala Lumpur, Malaysia – Skincare brand Aiken has rolled out its latest festive campaign alongside MBCS, highlighting its goal of bringing brighter start to the Chinese New Year (CNY) through their cheeky and heartwarming ad, “Double the Brightness for a Brighter Year.”

This campaign introduces a comedic twist to Chinese mythology, featuring an overworked Goddess of Fortune (Choy San) who enlists the help of the newly invented Goddess of Beauty (Leng Lui San), personified by Aiken, to tackle beauty-related wishes during the hectic CNY season.

The campaign stars KOLs  Elaine Ying, famed for her ‘How to trigger’ comedic series, as the charismatic Goddess of Fortune, and TikTok sensation Gigi Cheoh, who embodies the radiant Goddess of Beauty.

The campaign, running until mid-February, showcases the Aiken Brightening Skincare Range, including Aiken Vita-C Bright and Aiken Ceramide Bright, designed to deliver glowing, radiant skin.

To amplify the festive cheer, the campaign extends beyond the film with an engaging meet-and-greet at Mid Valley, where the Goddesses delighted fans with giveaways while visiting pharmacies. Additionally, a TikTok Livestream scheduled on January 25, 8–10 PM, brought the radiance straight to audiences at home.

Saki Goh, senior general manager of Wipro Unza, emphasised the campaign’s resonance with modern consumers, stating, “Chinese New Year is an incredibly busy time for everyone, including Choy San! MBCS has cleverly tied this cultural significance into a story that reflects how beauty is a treasure in itself. With Aiken’s brightening skincare range, we’re offering consumers an effective yet affordable way to achieve radiant skin without stretching their wallets. This CNY, we hope Malaysians shine brighter than ever with the help of the Goddess of Beauty.”

Meanwhile, Christopher Chong, creative director of MBCS, shared his thoughts on the concept,”Gods hold a central place in Chinese culture, with prosperity and fortune taking centre stage during CNY. Beauty, too, is a modern form of fortune. By reimagining Choy San as a female and creating the Goddess of Beauty, we bring cultural relevance and humour to the campaign while highlighting the brightening power of Aiken’s skincare range. After all, why settle for one God when you can have two?”

Kuala Lumpur, Malaysia – RHB Bank, in collaboration with The SHOUT Group/FCB SHOUT, has released its latest Chinese New Year campaign which is based on the true story of Tan Swee Ban, founder of the Peace & Harmony Home, a not-for-profit nursing centre–and details what is the true measure of wealth.

While starting a nursing home is indeed a noble and remarkable act in itself, what made Tan’s heart-wrenching yet inspiring story spread like wildfire all over social media over the past few months was the sacrifices that he made in order to start and maintain the home. 

Told from the perspective of Tan’s mother, the film explores the conflicted emotions of a parent who had to witness and support her son sacrifice his career, his house, his time and even his health in order to serve those who had nothing to offer him in return. 

Abdul Sani Abdul Murad, chief marketing officer of RHB Group, said, “We often associate a person’s legacy with the material wealth that they leave behind, but Mr. Tan’s remarkable story completely flips this notion. He demonstrated that true wealth is measured by one’s actions, which ultimately become their lasting legacy.”

He added, “As Chinese New Year is a celebration that is closely tied to the concept of prosperity, his story feels especially meaningful. Mr. Tan’s selflessness serves as a timely reminder to value not just what we see, but what we feel in our hearts – because that is the kind of wealth that endures for a lifetime. To me, this is the essence of true progress.”

Meanwhile, Tjer, FCB SHOUT’s Executive Creative Director, commented, “When we discovered Mr. Tan’s story, we were immediately moved by the journey of his greatest supporter – his mother. Supporting her son as he chose to sacrifice almost everything in his life to selflessly serve others would be challenging for any parent. And yet, despite being sent to a nursing home by her own son – a scenario that many parents would consider their greatest nightmare – it actually became her source of pride.”

He added, “This poignant conflict of emotions is what makes the story so powerful, and I’d like to extend a heartfelt appreciation to our production partners at D Moving Pictures and GT Records for capturing it so beautifully.”

Lastly, Ong Shi Ping, co-owner and chief creative officer at FCB SHOUT, said, “This story hits home, especially during a season like this when we’re all so focused on pursuing material wealth. This Chinese New Year, as we celebrate prosperity, let’s take a moment to think about the connections we build and the impact we leave behind. At the end of the day, it’s not about what we have, but what we give – that’s the kind of wealth that truly defines who we are and makes this festive season even more meaningful.”

‘Wealth’ was released on 15 January 2025 and is running across all RHB Bank’s social and digital channels in conjunction with the Chinese New Year festive celebration, which starts on 29 January 2025.

Kuala Lumpur, Malaysia – Spritzer has launched its Chinese New Year (CNY) 2025 campaign, highlighting the importance of open-hearted conversations, combining tradition with a modern touch while bringing loved ones closer together. Moreover, this latest campaign is another reflection of Spritzer’s values which are deeply ingrained into its commitment to creating positive impact in society and doing good for humanity.

At the heart of the campaign is Spritzer’s touching short film, ‘Speak from the Heart’, a tale reminding us to express ourselves with sincerity, respect and understanding, starring actors and brand ambassadors, Koe Yeet and Jaspers Lai with special appearances by Yagood and Jobroseph. 

The film tells a story familiar to many young Malaysians, about a young man named Jasper who is approaching his 30s and feeling the pressure from his family to settle down. With the Chinese New Year festive season approaching and his anxiety rising, Jasper enlists a hairstylist played by Koe Yeet to pretend to be his girlfriend for the day. 

With her humour, quick wit, and ability to hear the inner thoughts of others, Koe Yeet helps Jasper navigate conversations with his nosy aunt turning a potentially stressful situation into a memorable and light-hearted experience.

Spritzer is also offering exclusive gifts with purchases of its high-quality beverage products to add to the excitement of the season. Customers who buy RM38 worth of Spritzer products will receive a free Spritzer CNY Ceramic Bowl, while those who spend RM18 will get a free Spritzer CNY Retro Mug. These special edition items are sure to add a touch of tradition to festive get-togethers.

Lastly, Spritzer’s Natural Mineral Water is also available with a special edition CNY bottle label to add to the festive excitement.

Kuala Lumpur, Malaysia – Retailer MR D.I.Y., is ringing in the Chinese New Year with its latest campaign, “Ular-lar,” a playful nod to the Year of the Snake, packed with featured products, deals, and a star-studded web film featuring the iconic Hong Kong actor Benz Hui.

The nearly eight-minute web film, The Family Trial, is a heartwarming family drama with a comedic twist. Set in a quirky courtroom, it follows a father and son caught in a hilarious feud over their Chinese New Year plans. But as the son discovers his father’s secret health issue, the story takes an emotional turn, ending in a heartwarming reunion dinner that highlights the unbreakable bonds of family.

Aside from the web film, MR D.I.Y. has also launched its very first Chinese New Year dance-themed music video, “Ular-lar,” inviting Malaysians to get creative and join in the fun with a dance challenge on social media, and win amazing prizes while spreading festive joy. 

It has also has curated a series of Chinese New Year activities at its stores, while also keeping to its promise of ‘Always Low Prices’. The retailer is rolling out 100 Chinese New Year essentials at selected stores nationwide. The events and activities at will be rolled out across MR D.I.Y. PLUS at Mid Valley, KL,  IPC Shopping Centre, Selangor, and Mid Valley Southkey, Johor Bahru, as well as at community outreach programmes at care homes across the country.

Alex Goh, head of marketing at MR D.I.Y. Group, said, “Chinese New Year is all about reuniting with family, friends and loved ones, often creating a spirit of fun and excitement – all very oooh-la-la!  MR D.I.Y is very much present in homes during this season, and we thought it would be fun to capture this spirit in a ‘Ular-lar’-themed programme, that brings together everything that people love about the season – visiting each other’s home, sharing good times with lots of food, and being entertained.  Our “Family Trial” webfilm, featuring Hong Kong Star Benz Hui Shiu-Hung and our ‘Ular-lar’ theme song and dance steps that Malaysians can dance along to, make it even more festive for everyone.”

He added, “We aim to provide Malaysians with accessible and affordable festive essentials and a fun, enjoyable and rewarding shopping experience. It is all about adding value and making everyone happy.”

Malaysia – Local telco provider TM and creative firm VML have jointly launched a touching campaign in 2024 to clarify the real meaning behind elderly relatives’ ostensibly foolish remarks made during Chinese New Year. 

The purpose of this campaign was to raise awareness among viewers nationwide of the brand’s Unifi Exclusive TVBAnywhere+ Premium Zone TV bundle.

Unifi TV’s Ang Pow campaign attempts to break down generational boundaries and foster family togetherness over the Christmas season, which is generally associated with younger generations answering probing inquiries and comments from their elders. 

The campaign showcases “Yunni,” Unifi’s mascot, and explores the “love” that lies beneath each difficult question posed by the elder generation. This program provides an opportunity for understanding and intimacy, together with an Ang Bao QR code from Unifi. This highlights the brand’s family TV packages for Chinese New Year as the perfect way to strengthen bonds throughout the celebrations.

Speaking about the campaign, KC Aui, executive creative director, VML Malaysia, said, “This campaign aims to bridge the generational divides which can create tension among families at this time of year. By revealing the thoughtful intention behind seemingly insensitive comments, we hope to inspire more understanding and connection, coupled with the opportunity for family bonding overUnifi’s high quality TV packages.” 

Malaysia – MBCS, IPG Mediabrands’ media-driven creative content practice, has partnered with Aiken to produce a campaign aimed at encouraging Malaysians to shine as the brightest stars during Chinese New Year (CNY).

In the movie, a group of girls use the Aiken Vita-C Bright Skincare line to embrace their brightest selves. The girls are given the chance to succeed on the football court because of their glowing skin.

Inspired by the recent worldwide talent search for women to try out for his next film, “Shaolin Women’s Soccer,” the Aiken Brightest Star ad honours Hong Kong actor and filmmaker Stephen Chow. 

The advertisement features an open letter written by Aiken to Stephen Chow, inviting him to see the movie. It also invites Malaysians to enter the #AikenBrightestStar competition and embrace their brightest selves this Chinese New Year.

Speaking about the campaign, Phang Mei Jeng, managing director of MBCS, said, “We know that CNY is a time to watch and re-watch Cantonese films that are old favourites, and Stephen Chow’s films are number one on that list. With his movies consistently trending around the festive season, and his recent open casting on social media, we looked to do this as a tribute to this huge icon and feature Aiken as the brand that helps you be the brightest star.” 

Meanwhile, Saki Goh, senior general manager marketing of Wipro Unza, expressed, “We’re extremely excited about this campaign, as it speaks to CNY pop culture. Stephen Chow’s movies are funny and legendary, and MBCS have found a creative hook that enables us to pay tribute to him in a very special way. We hope more Malaysian women join this callout to be the biggest and brightest star, using Aiken as their ammunition to glow up in this Year of the Dragon.”