Tag: China
The move represents an important step forward in Mondelēz’s strategy to accelerate growth in the cakes and pastries category – a core focus for the company, alongside chocolate and biscuits.
Dentsu China has unveiled a series of senior leadership appointments, reinforcing its commitment to providing client-centric, integrated solutions aimed at driving accelerated growth and transformation throughout the entire customer value chain.
Edelman China has named Xiaoyan Wang as its new health lead. In her new role, Wang will spearhead the development of the firm's health sector vision, uniting teams across various disciplines to deliver specialised and strategic solutions for client challenges.
The two transactions reflect RBI's confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI's total amount of capital outlay will be up to US$45m for the two transactions.
The Singapore Tourism Board (STB) has appointed luxury and brand technology solutions firm Gusto Collective as its public relations, digital, and social consultancy partner for the China market.
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
PHD China has been the media AOR of SAIC Volkswagen since 2020, with the agency continuing to provide media consultancy and planning services, covering media strategy, market insights, data analysis, and media buying for the brand.
