Tag: China
Multinational coffeehouse company Starbucks has announced the opening of its US$220m Coffee Innovation Park (CIP) in China to advance its global sustainability agenda.
Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu's responsibilities in this position include managing daily office operations and leading clients' strategic expansion initiatives.
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
The appointment takes effect on September 1, as he will be reporting to Ghassan Harfouche, president at McCann Worldgroup Asia Pacific.
Expanding on a partnership established in 2019 that offers enhanced digital payment solutions, the latest development gives Mastercard full access to WeChat Pay's merchant network in China and provides a safe and convenient way for international travelers to pay when traveling around the Chinese Mai...
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
McCann Worldgroup China aims to establish influencer marketing as a core competency and drive exceptional client results in the ever-expanding Chinese social media ecosystem.
Design Bridge and Partners came up with a concept that goes beyond standard browsing after taking into account the changing expectations of Chinese consumers. The "Ultimate dream island" concept is employed to create a refined and energising shopping experience.
Beijing – Following a required pitch evaluation, BMW China has officially announced TBWA\China as its lead agency. To ensure the delivery of an improved brand experience, TBWA China, BMW’s many marketing divisions, and other agency partners must work closely together under this new role....
In his new role, Yin will bring together Ogilvy's expertise in customer interaction, commerce, marketing technology, analytics, CRM, loyalty, and digital innovation in this crucial job.
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