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Tag: China

SK-II’s Sue Kyung Lee on driving beauty campaigns towards Chinese consumers, what’s next for the beauty industry in APAC
SK-II’s Sue Kyung Lee on driving beauty campaigns towards Chinese consumers, what’s next for the beauty industry in APAC
Posted on April 11, 2024
by MARKETECH APAC
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
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MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector 
Posted on March 5, 2024
by MARKETECH APAC
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
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PHD China rretains SAIC Volkswagen’s media business
PHD China retains SAIC Volkswagen’s media business
Posted on February 8, 2024
by Teddy Cambosa
PHD China has been the media AOR of SAIC Volkswagen since 2020, with the agency continuing to provide media consultancy and planning services, covering media strategy, market insights, data analysis, and media buying for the brand.
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Xapads Media expands to China, appoints Huang Xu as country head
Xapads Media expands to China, appoints Huang Xu as country head
Posted on January 30, 2024
by Teddy Cambosa
Building upon established connections and fruitful partnerships in China, Xapads Media’s expansion aims to extend its presence in the region by establishing a local office.
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MARKETECH-PHOTOS
Apple reminds everyone to embrace uniqueness in new Chinese New Year film with TBWA\Media Arts Lab Shanghai
Posted on January 29, 2024
by Aliza Carmona
Apple has partnered with TBWA\Media Arts Lab Shanghai to launch its latest 2024 Chinese New Year film titled ‘Little Garlic’ that shows the importance of embracing and being proud of one’s self.
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MARKETECH PHOTOS (2)
China-based PR firm Influence Matters expands to Indonesia, appoints managing partner for new hub
Posted on November 24, 2023
by Aliza Carmona
China-based entrepreneurial public relations and marketing services firm Influence Matters has officially expanded its operations in Southeast Asia with the opening of a new Indonesia hub and the appointment of Emily Xu as managing partner.
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MARKETECH-PHOTOS-_2_
Dentsu forms new Greater North cluster, appoints new leadership team to drive growth
Posted on November 9, 2023
by Aliza Carmona
Global marketing and advertising agency dentsu has announced the establishment of a new ‘Greater North’ cluster that brings Mainland China and three of the regions in Asia into one structure, with a new leadership team and Jennifer Tang to spearhead as the CEO.
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MINISO’s multi-touch campaign champions China’s intangible cultural heritage
Posted on November 6, 2023
by Teddy Cambosa
Said project is part of the "Chinese Cultural Innovation Global Development Plan," a collaborative effort between MINISO and China's official state news agency Xinhua. This represents both parties' common goal of promoting and advancing Chinese culture, and it is in line with the celebration of the Belt...
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Ford celebrates global 120th anniversary in China with a moving campaign film
Ford celebrates global 120th anniversary in China with a moving campaign film
Posted on September 26, 2023
by Teddy Cambosa
In showcasing how Ford adds adrenaline to everyone’s wild side, Wieden+Kennedy Shanghai created a film centred around a human’s desire to move through the personal life stories of 3 characters who fall in love with movement – and everything that comes with it.
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MARKETECH-PHOTOS
Brewer partners with Cyan for market expansion in China, appoints new country lead
Posted on September 20, 2023
by Aliza Carmona
Communications advisory firm Brewer has announced its strategic partnership with communications agency Cyan to strengthen its regional reach and specialised offering with market expansion in China.
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