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Innity’s latest shoppable ads feature allows users to ‘add to cart’ directly from ads

Singapore – Digital advertising solutions company Innity has made its latest feature, Shoppable QuickBuy, available on their enhanced Innity Shoppable Solutions service, allowing online shoppers to now add items directly to their online cart from the ads they see online.

With Innity’s Shoppable QuickBuy tech, users are able to browse and add products to the retailers’ cart all from within the ad format, retailers’ landing pages, blog posts, or apps. Once shoppers click on the ‘Buy Now’ button, they will be led straight to the ‘Add to Cart’ page or checkout page on the retailers’ site. 

Innity’s in-house creative team custom designs each creative experience so that it is unique to each brand.

“Innity Shoppable Ads solution was designed to effectively shorten and streamline the traditional consumer purchase journey, allowing users to go from discovery to purchase in an instantaneous and engaging experience, leading to greater profits for brands,” the company said in a press statement.

The shoppable platform is also equipped with advanced data feed management to allow retailers to synchronize product feed across multiple sales and marketing channels to monitor, enrich and update product info or pricing simultaneously.

In addition, retailers can also create custom segments from their product catalogs to run dynamic ads that can highlight personalized products to shoppers who have already shown interest in the brand.

Speaking about the feature launch, Phang Chee Leong, co-founder and CEO at Innity, said, “We’re thrilled to be rolling out Shoppable QuickBuy to help more brands adopt and maximize the power of discovery commerce; to turn interests into purchases, and content into conversions more seamlessly. As a result of the global COVID-19 pandemic, consumer behavior towards online shopping has shifted for good, and we believe this change will continue beyond the pandemic.”

He added, “We’re constantly on the lookout for new ways to improve and expand our Innity Shoppable Media platform, with the goal to make the online shopping experience more interactive, personalized, and instantaneous for everyone.”