Singapore – foodpanda has announced its strategic partnership with Cybersource, a Visa Solution, to elevate their customer checkout experience through frictionless payments in more than 10 markets across Asia-Pacific. 

The latest partnership with Cybersource enables foodpanda to elevate their customers’ payment experience through secured payment processing. This includes seamless checkouts without the need for customers to enter their 16-digit credentials when paying for their deliveries. It also removes the hassle of updating their card details on foodpanda’s platform when their card expires or undergoes replacement.

Cybersource, Visa’s agnostic global payment and fraud management platform, is part of Visa Acceptance Solutions. It provides on-demand pre-integrated payments solutions on an open payment platform. This allows platform partners to connect to a robust ecosystem of technological tools to quickly build solutions that can create seamless commercial experiences, help scale businesses, satisfy customers, and future-proof operations.

This partnership aims to reduce the costs and complexities of technical integrations, increase speed to market, and will help to improve foodpanda’s authorisation rate while offloading them from PCI-compliance requirements in multiple markets. 

This will not only help foodpanda deliver commercial and technological benefits, but also allow them to achieve operational simplicity with one consolidated platform to view transaction information across multiple markets. 

Luc Andreani, chief operations officer at foodpanda, said, “We understand the importance of delivering a great experience for our customers which is why we have partnered with Cybersource to leverage on their integrated payment solutions with local acquiring so that our customer checkout journey is intuitive and secure. Their proven security, stability and uptime has allowed us to focus on what matters – which is having our customers’ favourite meals, groceries and parcels delivered straight to their door.” 

Dan Parsons, head of Cybersource for Asia-Pacific at Visa, commented, “As an open payments platform with global reach, our integrations simplify the payment experience by streamlining multiple payment gateways, helping our partners accelerate their business growth. This partnership is just the beginning, and we will look to collaborate in other areas and deliver tailored and secure solutions that can enable further customer growth as well as enhanced customer experience for foodpanda.”

Singapore – Digital advertising solutions company Innity has made its latest feature, Shoppable QuickBuy, available on their enhanced Innity Shoppable Solutions service, allowing online shoppers to now add items directly to their online cart from the ads they see online.

With Innity’s Shoppable QuickBuy tech, users are able to browse and add products to the retailers’ cart all from within the ad format, retailers’ landing pages, blog posts, or apps. Once shoppers click on the ‘Buy Now’ button, they will be led straight to the ‘Add to Cart’ page or checkout page on the retailers’ site. 

Innity’s in-house creative team custom designs each creative experience so that it is unique to each brand.

“Innity Shoppable Ads solution was designed to effectively shorten and streamline the traditional consumer purchase journey, allowing users to go from discovery to purchase in an instantaneous and engaging experience, leading to greater profits for brands,” the company said in a press statement.

The shoppable platform is also equipped with advanced data feed management to allow retailers to synchronize product feed across multiple sales and marketing channels to monitor, enrich and update product info or pricing simultaneously.

In addition, retailers can also create custom segments from their product catalogs to run dynamic ads that can highlight personalized products to shoppers who have already shown interest in the brand.

Speaking about the feature launch, Phang Chee Leong, co-founder and CEO at Innity, said, “We’re thrilled to be rolling out Shoppable QuickBuy to help more brands adopt and maximize the power of discovery commerce; to turn interests into purchases, and content into conversions more seamlessly. As a result of the global COVID-19 pandemic, consumer behavior towards online shopping has shifted for good, and we believe this change will continue beyond the pandemic.”

He added, “We’re constantly on the lookout for new ways to improve and expand our Innity Shoppable Media platform, with the goal to make the online shopping experience more interactive, personalized, and instantaneous for everyone.”