Tag: Charity

New Zealand – KidsCan, a charity committed to providing essential support for children affected by poverty in New Zealand, has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign. This new initiative highlights the increasing number of Kiwi children in urgent need of winter essentials, emphasising the critical role KidsCan plays in their well-being.

Like many charities, KidsCan has been hit hard as regular donors struggle with New Zealand’s cost-of-living crisis. Supported by its principal partner, Meridian Energy, KidsCan currently aids 889 schools and 205 early childhood centres—a third of all schools nationwide. However, this year, the charity faces its largest waitlist in 19 years, with 10,000 more children in 260 schools and centres still in need.

Created by The Monkeys Aotearoa, KidsCan’s new campaign aims to tug at the hearts of New Zealanders by bringing the waitlist to life, vividly illustrating how many children are facing winter without essential items like food, jackets, and shoes.

The campaign spans broadcast TV, outdoor advertising, press, digital, radio, and social media. Additionally, localised extensions in major cities—Auckland, Hamilton, Tauranga, Wellington, Christchurch, and Dunedin—highlight the number of children on the waitlist in those areas, in addition to the 10,000-plus children on the national list.

Julie Chapman, founder and CEO of KidsCan, said, “When kids are going cold and hungry, they can’t learn and are at risk of falling behind, so the repercussions are huge. We can’t forget about them, nor can we keep them waiting for support at such a critical time in their development.” 

Damon Stapleton, chief creative officer at The Monkeys Aotearoa, added, “Helping everyone starts with helping someone, and in our latest work for KidsCan, we juxtaposed children’s song This Little Light of Mine up against the stark visuals of children in need to garner attention and leave viewers lingering on a hopeful message. We hope the campaign cuts through to touch all New Zealanders, urging them to support and get behind the work of this much-needed charity.”

KidsCan is reaching out for support to provide warmth to New Zealand children this winter. To make a donation, please visit the charity’s official website.

Auckland, New Zealand – Digital out-of-home (DOOH) provider LUMO Digital Outdoor has forged a partnership with visual communications platform Canva to launch ‘Billboards For Good’, an initiative that supplies New Zealand-based charities with free outdoor campaign activation.

The Canva design team will supply creative and design support and LUMO has provided inventory across LED screens in Auckland, Tauranga, Hamilton, Christchurch and Wellington.

To kickstart said initiative, LUMO and Canva’s first beneficiary will be Voices of Hope, a charity breaking the stigma around mental illness to decrease suicide rates, the first to benefit from the partnership. The initiative will officially start at the end of February.

Hamish Smith, chief marketing officer at LUMO says he hopes this initiative inspires others in the ad industry to use the power of media for good by making the important work of not-for-profit organisations more visible. 

“We are approached on an almost daily basis by charities and non-for-profits at LUMO.Through our own recent charity initiatives we’ve come to realise how valuable and powerful billboards are when it comes to making a difference,” Smith said.

He added, “These organisations are often understaffed and lack resources; as such they struggle to deliver great creative to make these campaigns effective. So, it was only natural Canva got on board to help these groups deliver great creative and get in front of wider audiences. For us it’s about being able to help raise awareness and provide support to the community how we can, and this partnership gives us another opportunity to do that.”

The partnership is the latest initiative from LUMO Digital Outdoor, a long-time supporter of-not-for-profit organisations. The outdoor media company has supported over 30 charities over the last 12 months promoting messages of awareness and fundraising drives across their nationwide network of 41 screens. 

Robyn King, head of social impact at Canva, commented, “We’re excited to partner with LUMO to support some amazing, yet under-resourced, local non-profits by leveraging Canva’s unique design skills to create campaign assets for the Billboards for Good initiative. One of Canva’s guiding values is ‘to be a force for good’ and we hope this is the first of many collaborations to help shine a light on a range of worthy causes and amplify the impact of nonprofits.”