Tag: Case study
![[Case Study] One Lourdes Inquiry Center](https://marketech-apac.com/wp-content/uploads/2026/04/Case-Study-One-Lourdes-Inquiry-Center.jpg)
In a healthcare environment where patient frustration often arises from inefficient communication, Our Lady of Lourdes Hospital set out to centralise access, enhance patient navigation, and improve overall service delivery. When the One Lourdes Inquiry Center launched in July 2024 in partnership with...
Through this rebranding, Aboitiz laid the foundation for a stronger, more agile organisation—one that’s primed for innovation, united by purpose, and ready to nourish the future of food in Asia.
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
To reclaim its place in the FMCG market alongside industry giants like Massimo and Gardenia, Sunshine Bakeries partnered with iWISERS to revitalise its social media presence and reconnect with Malaysians.
In a world where digital scepticism runs deeper than digital adoption, MyDigital ID set out to rebuild fragile public trust—and succeeded. When MyDigital ID launched in 2023, it entered a landscape marked by fear, confusion, and distrust. As MyDigital ID’s appointed PR and Marketing agency, Mechanikos...
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)