Marketing Featured South Asia

WATConsult bags creative, social media mandate for CarDekho

India– WATConsult, the digital marketing arm of hybrid digital agency Isobar, has won the creative and social media mandate for CarDekho, India’s digital automotive solutions provider. The account will be managed by the agency’s Delhi office.

As per the mandate, WATConsult will be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.

Charu Kishnani, CarDekho’s SVP of marketing and content, commented, “We’re thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right Strategy, Ideation and Creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult.”

Meanwhile, Heeru Dingra, CEO of Isobar India, said, “CarDekho is a one-stop destination for new as well as second-hand cars. The brand’s auto and non-auto business is expanding, and we are so excited to embark on this journey with them.”

Sahil Shah, WATConsult’s managing partner, shared that they are happy to have the opportunity to partner with CarDekho and they cannot wait to build a dynamic brand presence for them. 

“Our strategy is to enhance the top of the mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative,” said Shah.

Marketing Featured South Asia

New report shows electric vehicle purchase willingness among Indian consumers

New Delhi, India – An increasing number of Indian consumers are showing willingness and interest to purchase electric vehicles, new report from auto-tech firm CarDekho and marketing company Omnicom Media Group (OMG) shows. 

According to the survey, 66% of customers are willing to buy electric vehicles, out of which 53% said they were strongly inclined to go electric. Among those surveyed, 13% are not yet ready for the transformation whereas 19% decline to go either way.

In addition, 68% of the customers showed their concern towards the environment and believe switching to EVs will help reduce air pollution, whereas 11% and 6% of respondents considered driving pleasure and lower maintenance cost respectively as the main reason for considering a shift to EVs. 

“The core objective of this survey was to gauge the consumer psyche and understand what sort of information or services from automobile original equipment manufacturers (OEMs) could help in the buying decision. Respondents suggested manufacturers offer a full list of service stations in any city, accessories for easy and fast home-charging, and an extended service warranty assurance for the car,” the companies said in a press statement.

The survey also showed that despite the optimism shown among respondents, certain percentages of consumers are also raising doubts about EV usage. In the survey, 43% of respondents stated that frequent recharging will be a big concern, with 20% raising concerns on the reliability of EVs during long drives or inter-city travel, and 16% considering inadequate infrastructure (charging stations) a bigger hurdle. Meanwhile, nearly 12% of those surveyed said that pricing was an important consideration.

CarDekho and OMG conducted the survey across India among potential 4W vehicle buyers. Almost 40% of the respondents owned an SUV with 29% owning a hatchback, followed by 25% with sedans.