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Tag: Campaign

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KFC Thailand’s campaign for Colonel’s birthday features an extravagant 2.4b baht giveaway
Posted on November 6, 2023
by Teddy Cambosa
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
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Mobile company 2degrees’ new programme aims to teach kids the good and bad ‘tings’ of first phones
Posted on October 24, 2023
by Aliza Carmona
Mobile company 2degrees and advertising agency TBWA\New Zealand have partnered to launch a new programme that teaches kids the good and bad ‘tings’ about their first phones.
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McDonald’s India brings inclusivity in ordering food online with new initiative for the colour blind
Posted on October 13, 2023
by Aliza Carmona
McDonald’s India (West and South), owned and operated by Westlife Foodworld Ltd., has launched its first-of-its-kind ‘EatQual 2.0’ initiative that makes McDelivery more inclusive with a new colour-blind-friendly ordering platform.
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Uber One Taiwan launches “Never Eat Dirt Again” creative campaign to promote member savings
Posted on October 13, 2023
by Teddy Cambosa
To remind Taiwanese who are looking for value that they will never have to consider eating dirt again because of Uber One's member savings and exclusive deals, which are all accessible at their hands, Special reverse-engineered the culturally resonant insight and created a series of humorous scenari...
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GOVT, Lucid Experiences launch immersive campaign on spotlighting Lee Kuan Yew
Posted on October 13, 2023
by Teddy Cambosa
LKY: THE EXPERIENCE is an immersive exhibition commemorating the late Lee Kuan Yew's 100th birth anniversary. This captivating experience, created by Lucid Experiences in collaboration with TRCL and the Community Chest, was launched on October 6, 2023, along with the launch campaign 'Uncover the person...
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Colgate launches #FreeYourSmile campaign to take initiative against smile shaming on World Smile Day 
Posted on October 6, 2023
by Teddy Cambosa
This initiative is important because of the benefits that smiles provide to society's health, mental well-being, and social cohesion. The region-wide campaign marks the start of Colgate's efforts to address this complex issue for society and promote tangible positive changes.
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Mondelez Kinh Do’s campaign for Vietnam moon festival focuses on celebrating forgotten connections
Posted on October 5, 2023
by Aliza Carmona
Mondelez Kinh Do and Publicis Groupe Vietnam have joined forces on a new ‘One Day of Togetherness’ campaign that calls for employers to give one full day off for families to celebrate Tet Trung Thu together.
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Lalamove 'makes a pawfect move’ in new campaign to deliver care to rescued pets
Posted on October 4, 2023
by Aliza Carmona
On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points.
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Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Posted on October 3, 2023
by Teddy Cambosa
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’. 
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MR D.I.Y. goes big with FCB SHOUT on new campaign to showcase brand’s offerings in Malaysia
Posted on September 27, 2023
by Aliza Carmona
Home improvement retailer MR. D.I.Y. partnered with creative agency FCB SHOUT for its latest ‘Big and Small, MR. D.I.Y. Has It All’ campaign to showcase the brand’s sizable diversity in offerings.
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