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Tag: Campaign

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Lalamove 'makes a pawfect move’ in new campaign to deliver care to rescued pets
Posted on October 4, 2023
by Aliza Carmona
On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points.
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Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Tinder taps Mean Girls actor Jonathan Bennett in latest awareness campaign against financial scams, toxic behaviour
Posted on October 3, 2023
by Teddy Cambosa
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’. 
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MR D.I.Y. goes big with FCB SHOUT on new campaign to showcase brand’s offerings in Malaysia
Posted on September 27, 2023
by Aliza Carmona
Home improvement retailer MR. D.I.Y. partnered with creative agency FCB SHOUT for its latest ‘Big and Small, MR. D.I.Y. Has It All’ campaign to showcase the brand’s sizable diversity in offerings.
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Johnnie Walker steps up AFLW campaign with boot collection inspired by women trailblazers via Leo Burnett
Posted on September 26, 2023
by Aliza Carmona
Johnnie Walker, the official partner and sponsor of AFLW, has partnered with Leo Burnett Australia for its ‘Keep Walking Boldly’ campaign, which celebrates the progress made in women’s sports through the launch of a handcrafted boot collection.
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MARKETECH-PHOTOS
Coway, Grey Malaysia team up to utilise AI as an invitation for nationwide study on resting habits
Posted on September 11, 2023
by Aliza Carmona
Global communications network Grey Malaysia and home wellness specialists Coway have joined forces to launch the ‘Rest with Coway’ campaign that centers on Malaysians’ dreams and resting patterns.
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Travel services platform Klook launches 'Klook Kreators' to inspire wanderlust and promote travel
Posted on September 8, 2023
by Aliza Carmona
Experience and travel services platform Klook launched its ‘Klook Kreator Program’ to inspire people to invest in travelling and unique experiences.
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MARKETECH-PHOTOS
Allianz blends reality and AI production to raise awareness on the reality of retirement in new campaign
Posted on September 7, 2023
by Aliza Carmona
Life insurance provider Allianz Malaysia has partnered with FCB Shout, a part of the global FCB advertising network, to release its newest "Be A-Z Ready For Tomorrow" campaign that centers on how total retirement is more than just saving money.
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Club Med puts strong emphasis of high lifestyle allure, escapism in latest global campaign
Posted on September 6, 2023
by Teddy Cambosa
Global hotel company Club Med is putting a strong emphasis on its lifestyle allure, transforming the concept of escapism into a destination through its latest advertising venture,named "That's l'Esprit Libre." This campaign not only refreshes Club Med's image but also emphasises its modern visual id...
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MARKETECH-PHOTOS
Tinder launches new campaign encouraging single Gen Zs in Japan to find love online
Posted on September 5, 2023
by Aliza Carmona
Global online dating and matching app Tinder unveils a brand new campaign titled "愛は他人と" that aims to encourage single young adults in Japan to try online dating in seeking out new possibilities in life.
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Petronas’ Merdeka Day campaign celebrates richness of Malaysian heritage and customs over the years
Posted on August 30, 2023
by Aliza Carmona
Media Brands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film that commemorates the upcoming Merdeka and Malaysia Day celebrations.
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