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Tag: Campaign

Tata Play celebrates our connection with televisions in latest World TV Day campaign
Tata Play celebrates our connection with televisions in latest World TV Day campaign
Posted on November 23, 2023
by Teddy Cambosa
Conceptualised and developed by Chimp&Z Inc, Tata Play’s campaign embraces the nuances of old vs new televisions, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.
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Coopers champions how it’s truly everywhere in latest nationwide campaign
Posted on November 23, 2023
by Azunta Gaviola
Australia – Coopers, a locally owned and operated big-beer brand in Australia, has recently announced its latest multi-touchpoint campaign, celebrating its position in the local brewing industry of the country. Titled “Local, Everywhere,” this initiative alongside advertising agency, Special Australia,...
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Kimberly-Clark, Elmwood team up to champion healthy conversations on men’s health
Posted on November 17, 2023
by Azunta Gaviola
Australia – Designed to promote healthy conversations about men’s health, Kimberly-Clark has recently announced its partnership with Elmwood, a global design consultancy based in Australia. This collaboration introduces an initiative addressing the sensitive themes surrounding bladder weakening among...
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Singapore Airlines evoke melodies of wanderlust in latest animated campaign with TBWA
Singapore Airlines evoke melodies of wanderlust in latest animated campaign with TBWA
Posted on November 17, 2023
by Teddy Cambosa
Titled ‘The Sound of Singapore Airlines: A melodic journey awaits’, the new 30- second film captures the SIA Business Class cabin in a charming, handmade music box that takes the shape of a suitcase, bringing viewers on a trip through scenic landscapes and vibrant cities, accompanied by the airline’s...
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Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Posted on November 14, 2023
by Teddy Cambosa
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
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Science Centre Singapore makes noise with immersive public screaming challenge
Posted on November 10, 2023
by Aliza Carmona
Science Centre Singapore has publicly launched ‘Scream Challenge: Who can scream the loudest? 'project that invites people to test their vocal prowess while discovering captivating scientific trivia.
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Dentsu Creative Singapore teams up with MCI to launch ‘Forward Singapore Festival’ campaign films
Dentsu Creative Singapore teams up with MCI to launch ‘Forward Singapore Festival’ campaign films
Posted on November 10, 2023
by Teddy Cambosa
To promote the festival, MCI and Dentsu Creative Singapore launched a thought-provoking flagship television commercial titled “Our Next Generation”, to foster deeper understanding among Singaporeans about how present choices can significantly shape the future for the next generation. 
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Madrid Turismo rolls out multimillion-euro campaign to target high-value tourism market in Asia
Posted on November 10, 2023
by Aliza Carmona
Madrid Turismo by IFEMA Madrid has officially launched its multi-million Euro campaign initiative that promotes Madrid to the Asian tourism market.
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Sunkist taps traditional Chinese medicine to showcase benefits of citrus in latest campaign
Sunkist taps traditional Chinese medicine to showcase benefits of citrus in latest campaign
Posted on November 10, 2023
by Teddy Cambosa
In this unexpected move away from the familiar stories of Vitamin C, the brand has created the Sunkist Citric Essence, a qi balancing formula, and launched a platform for people to share and preserve their own unique recipes, thereby educating Hong Kongers on the health benefits of the Sunkist Navel...
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Luminous illuminates lives this Diwali in latest campaign via Grey India
Luminous illuminates lives this Diwali in latest campaign via Grey India  
Posted on November 8, 2023
by Teddy Cambosa
The campaign via Grey India captures the essence of Diwali and shows the importance of spreading light and happiness in the lives of others, as Luminous urges India to make this Diwali about celebrating the spirit of giving and making a difference in someone’s life.
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