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Tag: Campaign

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Generosity and inclusivity: FairPrice’s CNY campaign embraces the values of Year of the Dragon
Posted on January 30, 2024
by MARKETECH APAC
FairPrice has launched a new campaign in time for the Chinese New Year celebration, which brings to life the story of the ‘Dragon in the Great Race’ to portray FairPrice’s role in Singapore’s Chinese New Year celebrations.
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Boody’s new national campaign with WNBL puts period in period poverty
Posted on January 25, 2024
by Aliza Carmona
Boody, an Australian company dedicated to creating comfortable and sustainable clothing and underwear, has partnered with the Women's National Basketball League (WNBL) to launch its latest campaign that calls for access to period products for all.
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Fishermen Integrated’s campaign for MR. D.I.Y. reminds families to celebrate Chinese New Year with Ai, not AI
Posted on January 19, 2024
by Aliza Carmona
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
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Agency for Integrated Care’s newest campaign combats ageism, make positive impact on seniors
Posted on January 12, 2024
by Teddy Cambosa
Devoted to establishing a lively senior living community, AIC partners with The Secret Little Agency on "Break the Silver Ceiling." With a distinctive logo made of shards, the campaign encourages Singaporeans to rethink their views on life and ageing and confront ageing stereotypes.
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Singapore’s Land Transport Authority shows EV readiness in electrifying film campaign via TSLA
Singapore’s Land Transport Authority shows EV readiness in electrifying film campaign via TSLA
Posted on January 11, 2024
by Teddy Cambosa
While awareness of electric vehicles is high amongst Singaporeans, the campaign seeks to educate Singaporeans about the ready infrastructure supporting the adoption of electric vehicles that exist today and into the near future.
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IKEA PH's latest campaign turns unexpected physical locations into an IKEA shop
Posted on December 20, 2023
by Teddy Cambosa
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA's items. 
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Gatorade unveils new brand positioning ‘Water wasn’t made for this’ with collaboration with Akcelo
Posted on December 19, 2023
by Teddy Cambosa
The brand film acts as a reminder that intense and sweaty workout routines could require more than just water. In particular, it emphasises how crucial it is to refuel with Gatorade No Sugar in order to replace electrolytes, salt, and potassium.
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Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Posted on December 14, 2023
by Teddy Cambosa
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
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SIT, FiftyFull collaborate to advance campaign efforts for upcoming admissions
Posted on December 14, 2023
by Azunta Gaviola
Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner. This appointment comes after the agency’s success in a two-round pitch process involving multiple...
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AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
Posted on December 13, 2023
by Teddy Cambosa
The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.
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