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Tag: Campaign

Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials
Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials
Posted on July 9, 2025
by Aliza Carmona
Digital travel platform Agoda has launched its first brand campaign in Singapore, highlighting its offerings for flight bookings.
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Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
Posted on July 9, 2025
by Aliza Carmona
The Health Promotion Board condemns vape use amongst the youth through its latest campaign in collaboration with TBWA\Singapore.
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dbs indonesia digital sea new campaign 2025
DBS Indonesia’s new campaign shifts spotlight from possessions to purpose
Posted on July 9, 2025
by Aliza Carmona
Indonesia – DBS Indonesia has teamed up with creative agency Digital Sea to roll out a new campaign for the DBS Vantage Credit Card, aiming to move the conversation beyond financial prosperity toward a more holistic and human-centered perspective on wealth. The campaign was developed through a collaboration...
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lee kum  kee grey hk sauce campaign
Lee Kum Kee’s latest campaign transforms everyday scenes with one flavorful squeeze
Posted on July 8, 2025
by Aliza Carmona
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight its latest Sriracha range. Titled #SqueezeMaxFlavor, the campaign draws on the trend of micromoments, illustrating how a single squeeze can elevate everyday scenarios—from...
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samsung galaxy cheil india AR campaign
Samsung’s latest mixed reality campaign with Cheil India lets readers speak to a print ad
Posted on July 7, 2025
by Aliza Carmona
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
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JBL first doesnt follow havas india campaign
JBL’s latest campaign celebrates trendsetters and audio pioneers
Posted on July 4, 2025
by Aliza Carmona
India – JBL, the iconic audio brand under HARMAN, has teamed up with HAVAS India to launch its latest brand campaign, spotlighting individuals who break convention and lead with originality. Titled ‘First Doesn’t Follow,’ the campaign pays tribute to those who set trends, resist conformity, and make...
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Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Posted on July 3, 2025
by Aliza Carmona
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
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Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
Max the Stress Ball unleashes rage against Income Insurance in new campaign with BBH Singapore
Posted on July 3, 2025
by Aliza Carmona
With Income Insurance’s Gro Cash Plus and Gro Cash Sure ensuring less financial stress for customers, Max the Stress Ball finds himself not needed.
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dentsu thailand vajira hospital praykinson
Dentsu Thailand, Vajira Hospital launch prayer-based app to aid Parkinson’s patients
Posted on July 2, 2025
by Aliza Carmona
Thailand – Dentsu Thailand has partnered with Vajira Hospital to launch ‘Praykinson’, a voice therapy app designed to support Parkinson’s disease patients in managing their symptoms through guided prayer exercises. The initiative responds to data showing that approximately one in every 100 elderly Thais...
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cathay cargo leo hongkong ark campaign
Cathay Cargo unveils modern-day ‘ark’ campaign to promote live animal care services
Posted on July 2, 2025
by Aliza Carmona
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range...
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