Tag: Campaign
Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of daily life. The campaign features limited-edition origami-inspired packaging for Timbits, the brand’s bite-sized donuts. The boxes fold into...
Vietnam – Nature Foods, a Vietnam-based manufacturer of dried and powdered foods, has unveiled a new campaign aimed at preserving traditional Tet meal rituals, helping families maintain their time-honoured gatherings despite increasingly busy lifestyles. The Tết meal, or mâm cỗ Tết, is the traditional...
Mumbai, India — Tanishq has launched a large-scale out-of-home (OOH) campaign across five Indian cities to promote its ‘Radiance in Rhythm’ Natural Diamond collection. Executed by Laqshya Media Group, the campaign was rolled out in Delhi NCR, Mumbai, Jaipur, Ludhiana, and Ahmedabad. The initiative...
Hong Kong – As part of its enduring tradition of marking Chinese New Year with the Hong Kong community, Hang Seng Bank has unveiled its latest citywide campaign, “The God of Wealth is Coming to Town.” Coinciding with the Year of the Horse, the campaign brings the iconic Hang Seng God of Wealth to life...
Gurugram, India — BMW India has launched a new advertising campaign titled ‘Drive Your Match’, which will roll out across print, digital, and out-of-home platforms. According to the company, the campaign marks a shift in its communication approach, moving the idea of choice towards themes of discovery,...
India — In many Indian households, when a washing machine, refrigerator, or television stops working, the first response is often not to replace it, but to give it a vigorous slap, a practice known locally as a ‘chaanta’. This quirky habit drew Flipkart’s latest campaign film ahead of its Republic...
Shanghai, China – Odd Assembly launches its first self-initiated campaign, ‘Funny Business’, marking a new chapter in its expansion into China as a global creative company. The campaign signals how Odd Assembly thinks and operates as it grows internationally. While self-initiated campaigns are rare in...
Manila, Philippines — Jollibee has launched a new marketing campaign titled “Jollibee Chickenjoy: Masterfully Made Sarap” (Jollibee Chickenjoy: Masterfully Made Delicious), placing focus on the preparation process behind its signature fried chicken and the steps involved in delivering its familiar taste...
Mumbai, India — Signify has launched a new marketing campaign for its Ecolink BLDC fans range, positioning the brand as lifestyle products rather than purely functional appliances. Conseptualised by integrated marketing agency Hashtag Orange, the #FansReimagined campaign focuses on the design and visual...
Singapore – ION Orchard is celebrating Chinese New Year with Prosperity in Flow (骏跃新程), a festive campaign running until March 2026 that brings traditional performances, symbolic design, and cultural rituals to the heart of Orchard Road. Welcoming the Year of the Horse, the campaign centres on...
