Tag: Campaign
Singapore – Marina Bay precinct partners United Overseas Bank, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, have unveiled a two-month precinct-wide activation culminating in a three-night fireworks sky show over Singapore’s skyline from 13 to 15 March 2026. Titled...
India — Britannia Industries has launched a Marvel-themed special edition range for its ‘Jim Jam’ biscuit line, featuring packaging inspired by popular superheroes. The new packs include designs based on characters such as Captain America, Thor, Iron Man, Deadpool, and Wolverine. The designs also incorporate...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
Bangkok, Thailand – PTT Lubricants has launched a new brand campaign that shifts away from typical performance-led messaging commonly used in the automotive category, opting instead for an emotionally driven narrative. The campaign is headlined by a long-form mockumentary developed in collaboration with...
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
Indonesia – Coda, a digital content monetisation and distribution platform, has partnered with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to launch an anti-scam campaign to help Indonesian gamers identify, avoid, and report common online gaming fraud. The campaign, titled...
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Hong Kong – Lee Kum Kee has relaunched its premium oyster sauce with a campaign aimed at reintroducing its relevance to younger home cooks while highlighting the brand’s century-long heritage of craftsmanship. While Lee Kum Kee has long been a household name for home-cook sauces across many markets,...
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