Tag: Campaign
Australia – Health and fitness brand Virgin Active Australia, in collaboration with creative agency MONTOYA, launched a new campaign encouraging Australians to step away from technology-driven and prescriptive ideas of wellness, promoting a more human approach to health and wellbeing. The campaign positions...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has released the first teaser for a year-long tourism campaign featuring global pop star LISA. The clip, unveiled on 12 January, marks the start of a high-profile effort to boost Thailand’s tourism image. The Bangkok Post reported that the campaign...
India — Duolingo, originally known as a language learning app, has expanded its educational offerings to include subjects such as mathematics, music, and chess. Its chess course has gained international popularity, particularly in India, a country with a strong legacy of chess grandmasters. The campaign...
Singapore — Carlsberg is kicking off Chinese New Year with energy, ambition, and good fortune, launching a high-octane collaboration with international rap sensation SKAI ISYOURGOD (揽佬) and a limited-edition festive Mini Mahjong Set. This year, SKAI ISYOURGOD, famed for his global hit Blueprint Supreme...
India — Cosmix has launched a new advertising campaign alongside creative agency The New Thing (TNT), departing from conventional food advertising by challenging the way products are often marketed through exaggerated sensory appeal. Done in support of Cosmix’s new product, ‘No Nonsense Bar’, the campaign...
USA – Netflix draws back the curtain on 2026 with the launch of its “Netflix Tarot Experience”, offering audiences a playful glimpse into their future watchlist of shows and movies. The experience is part of Netflix’s ‘Discover Your Future’ campaign, which blends a hint of cosmic magic with viewers’...
India – BeyondBound, a direct-to-consumer (D2C) athleisure brand, has launched a new campaign that explores contemporary perspectives on marriage and the bridal trousseau. The campaign encourages women to view marriage not merely as a ceremonial milestone, but as an opportunity to reaffirm personal ambitions...
Thailand – Pumpui has partnered with creative agency Yell Bangkok on a typography-led campaign designed to cut through visual sameness in the Korean-inspired food category, supporting the launch of its new product. Facing increasing competition in the Korean-inspired food segment, Pumpui and Yell Bangkok...
Under the partnership, dentsu Malaysia will be responsible for leading creative work on selected campaigns, with a focus on creative storytelling and execution for new product launches and brand activations across multiple platforms in Malaysia.
Manila, Philippines — Safeguard amplifies its ‘Voices of Protection’ campaign by rolling out a new hygiene initiative in Marikina City, Philippines. Produced by Havas Ortega, the campaign utilises local voices to deliver handwashing reminders in public spaces, Launched on Global Handwashing Day, the...
