Hong Kong – China-based independent online marketing and enterprise data solutions provider iClick Interactive has launched an upgrade of its advertising campaign management tool, iActivate.
iActivate is a search engine marketing (SEM) campaign management platform that consolidates a number of ad platforms into one single platform, streamlining campaign monitoring and management.
The platform is said to work in tandem with iClick’s Tracking Solution, providing marketers with customized reports and actionable insights into the effectiveness of their advertising spend.
“iActivate provides straightforward and intelligent market insights that address the pain points faced by marketers of receiving insufficient and overly-general campaign data,” said Frankie Ho, president of international business at iClick.
iActivate is an addition to iClick’s suite of products, which include iAudience, iAccess, iAX and Tracking Solution.
Ho said that following the upgrade of iActivate and iAudience, the company’s audience analysis-focused platform, the company will continue to leverage iClick’s existing consumer profiles, as well as its advanced technology in machine learning and its AI to enhance and improve solutions.