Hong Kong – Lanson Place Causeway Bay has introduced a bespoke neighbourhood map, offering guests the opportunity to explore the hidden gems and vibrant culture of the dynamic Causeway Bay community through a self-guided walking tour, just steps from the luxury hotel.

The Causeway Bay Neighbourhood Map is more than just a navigation tool; it reveals the true essence of Causeway Bay and the nearby Tai Hang, two of Hong Kong’s most vibrant districts. 

Curated with today’s travellers in mind, the physical map encourages guests to venture beyond typical tourist spots and explore lesser-known paths frequented by locals, offering an authentic experience that immerses them in the cultural richness and modern energy of the area at their own pace and according to their personal interests.

The insider’s guide features iconic landmarks such as the Jardine Noonday Gun in Causeway Bay and the historically significant Lin Fa Kung Temple in Tai Hang. It also highlights lesser-known, independent businesses, including charming eateries, artisanal shops, and hidden gems that capture the authentic spirit of the neighbourhood.

For a more personalised experience, the guide also encourages guests to consult Lanson Place’s expert concierge team, who can provide tailored recommendations based on individual preferences.

The bespoke map was created in collaboration with Hong Kong-born artist Don Mak, renowned for his whimsical style that blends the city’s cultural and urban elements, capturing both its iconic architecture and natural beauty through an artistic lens that reflects the area’s distinct charm.

Along with the physical map, Lanson Place Causeway Bay has partnered with Handl Media, a creative agency specialising in hospitality branding, to produce a series of engaging videos.

The videos complement the map by highlighting the hotel’s luxury offerings and the vibrant energy of Causeway Bay, showcasing a unique fusion of local, Western, and Asian cultures through hidden gems featured on the map. The goal is to inspire guests to explore not only the hotel but also the diverse community that surrounds it.

Recognising the rising demand for authentic, hyperlocal experiences, Lanson Place Causeway Bay’s guide invites guests to explore beyond typical tourist attractions. Through this initiative, the hotel aims to foster deeper connections and more meaningful interactions within the vibrant neighbourhood where locals live, work, and play.

Connie Wang, head of marketing communications at Lanson Place Hospitality Management Limited, shared, “As an integral part of the neighbourhood, Lanson Place serves as a crucial nexus within the community by fostering genuine connections with our guests.” 

“Our initiative in crafting an area guide and collaborating with talented creatives symbolises our commitment to uncovering the local delights of the city. By supporting local businesses and artisans, we seek to nurture the culture of our neighbourhood, creating a deeper sense of belonging for our guests,” Wang added.

This initiative marks the first step in Lanson Place’s evolving guest experience. A digital version of the map is in development, providing travellers with easy access on their devices. Additionally, plans are underway to integrate the map with further content on the hotel’s website, enhancing both accessibility and interactivity for guests planning their stay.

The physical map is now available at the hotel’s concierge desk and on the website. Meanwhile, video highlights and insider discoveries will be gradually shared across Lanson Place’s social media channels.

Singapore – Global financial platform Airwallex has recently unveiled a first-of-its-kind 3D perception shift sculpture of McLaren F1 team driver Lando Norris in Singapore to launch its ‘Shifted Perspectives’ campaign locally. 

‘Shifted Perspectives’ builds on Airwallex’s partnership with McLaren Racing, first announced in early 2024, and emphasises both brands’ shared commitment to innovation and pushing boundaries.

Moreover, the campaign draws on real-world experiences from Airwallex’s customers and partners to demonstrate how innovative thinking can drive step-change growth. This fusion of art, sport, and business symbolises the shared vision of Airwallex and McLaren: by shifting perspectives, businesses can unlock new ways of solving problems and ultimately achieve their full potential.

The exclusive event at 39+ Art Space, located in the Tanjong Pagar Distripark, brought together key figures from motorsport, art, and business to highlight how viewing challenges from a different perspective can turn obstacles into opportunities.

In collaboration with renowned 3D perceptual shift artist, Michael Murphy, the sculpture symbolises the powerful role that perception plays in driving success. By fusing art, technology, and motorsport, Airwallex showcases how shifting perspectives can be the foundation for growth in business.

Murphy, celebrated for his perceptual art, brings this to life in a unique piece, which centres on Lando Norris as a representation of resilience and adaptability – qualities essential for success in both business and sport.

Jon Stona, vice president of global marketing at Airwallex, said, “Success in business often comes down to how we choose to see challenges. By shifting perspectives, we can turn barriers into building blocks. ‘Shifted Perspectives’ illustrates how, with a fresh approach, what once seemed like an obstacle can become an opportunity for growth.”

Meanwhile, Matt Dennington, co-chief commercial officer at McLaren Racing, commented, “In the competitive and unpredictable world of Formula 1, being agile and coming up with new approaches is crucial, on and off the track. The artwork, created in partnership with Airwallex, looks fantastic and we hope it inspires our fans to view challenges from a different perspective.”

Taipei, Taiwan – Global dairy company Arla Foods Ingredients has launched a new campaign to inspire dairy manufacturers to create innovative high-protein products. At the heart of the campaign is a new virtual protein seminar, featuring presentations from expert speakers and a ‘Test your protein knowledge’ quiz.

Said campaign, titled ‘Go High in Protein’ showcases the Arla Foods Ingredients Nutrilac® ProteinBoost range of patented microparticulated whey proteins, which are rich in all the essential amino acids. It also demonstrates how they can be used to overcome technical challenges and create high-protein dairy products with appealing taste and texture.

Through the initiative, visitors can also explore five concepts featuring Nutrilac® ProteinBoost. They include two new recipes – an ambient spoonable yoghurt, and an ambient drinking yoghurt which recently won a World Dairy Innovation award for best manufacturing/technology innovation.

Moreover, the brand also demonstrates the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.

Claus Bukbjerg Andersen, senior category manager at Arla Foods Ingredients, said, “The high-protein trend is as powerful as ever, but it’s evolving. Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal. Our aim is to make it as easy as possible for manufacturers to meet these dual needs.”

He added, “The ‘Go High in Protein’ demonstrates how our Nutrilac® ProteinBoost solutions can help you overcome technical challenges and create high-protein dairy products that stand out in an increasingly crowded market.”

Philippines – Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons. 

The ‘KalyEskwela’ initiative programme utilises a mobile van equipped with audio-visual resources to deliver educational sessions approved by the Department of Social Welfare and Development (DSWD). 

In this programme, BBDO Guerrero collaborated with the Childhope’s instructors, musicians, and producers to introduce ‘Singing Lessons’, where rhythm-infused rap songs are transformed into engaging educational tools to help the street youth retain learnings more effectively. 

Last year, the creative advertising agency tapped Hit Productions to aid with the creation of the tracks for the lessons. The tracks, rolled out at various locations of the programme, covered basic English, multiplication, and gender sensitivity. 

For 2024, Childhope has partnered with songwriter Migs Saludes to expand their library of songs, introducing new additions including ‘Bayani’ (Heroes), which delves into the introduction and history of the Philippines’ national heroes, and ‘Karapatan’ (Rights), which educates children about their fundamental rights under the United Nations Convention on the Rights of the Child.

BBDO Guerrero has been Childhope’s creative partner for two decades now, and both are still committed to keeping the rhythm going for a brighter future. The agencies are currently in the process of reaching out and collaborating with more artists to develop a more comprehensive curriculum for their street education initiative. 

Mylene Lagman, resource mobilisation unit and communications manager at Childhope Philippines, said, “For these kids, the streets serve as their classroom, which is far from conducive to learning. But with ‘Singing Lessons’, we’re able to capture their attention, making the learning process enjoyable and effective.”

Speaking on the campaign, Caleb Casico, creative director at BBDO Guerrero, also shared, “It’s always great to see work that makes a difference in the lives of people that need it the most. We’ve put in a lot of time and effort to make sure these kids get the education they deserve.”

Stephan Domingo, creative director at BBDO Guerrero, further added, “It’s incredibly heartwarming to see kids dancing and singing along while having their lessons. We also want to thank Migs Saludes for lending his talents to help these children learn better.”

Expressing his enthusiasm for the collaboration, Migs Saludes also commented, “I had a great time collaborating with BBDO Guerrero. Writing music for the purpose of education; it’s a refreshing experience. Coming from a place where I’ve seen how important knowledge and learning is, I think that Childhope is taking a huge step towards that.”