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Tag: campaign initiative

Droga5 Sumitomo Undangered Vegetables initiative
Japanese heirloom crops gain climate protection through Droga5 Tokyo and Sumitomo initiative
Posted on April 7, 2026
by Aliza Carmona
Japan – Droga5 Tokyo, part of Accenture Song, has teamed up with Sumitomo Metal Mining Co., Ltd. to launch an initiative that uses the company’s proprietary SOLAMENT™ technology to protect and sustain Japan’s traditional vegetables in the face of climate change. Through this collaboration, Droga5 Tokyo...
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Coca-Cola Foodmarks celebrates Singapore’s culinary landmarks with free drinks
Coca-Cola Foodmarks celebrates Singapore’s culinary landmarks with free drinks 
Posted on December 16, 2025
by Sharona Nicole Semilla
Singapore — Coca-Cola is offering diners in Singapore a complimentary ice-cold Coca-Cola at more than 20 participating eateries islandwide as part of its Coca-Cola Foodmarks campaign. Available while stocks last, the promotion allows diners to redeem a free 320ml Coke Zero by scanning a QR code displayed...
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100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
Posted on November 19, 2025
by Teddy Cambosa
The partnership aims to promote 100PLUS PRO, the brand’s high-performance hydration drink, across Malaysia, Singapore, and Thailand.
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Barilla celebrates SG60, Merdeka Day with local collaborations in SG, MY
Barilla celebrates SG60, Merdeka Day with local collaborations in SG, MY
Posted on August 5, 2025
by Teddy Cambosa
Barilla is marking the month of August with a regional celebration of culture, food, and unity, unveiling two locally inspired initiatives for National Day in Singapore and Merdeka Day in Malaysia.
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dentsu indonesia microlax buktupup
Dentsu Indonesia, Microlax introduce toilet-booking service for travellers seeking relief
Posted on May 30, 2025
by Aliza Carmona
Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas. Through the BuktuPup platform, travellers...
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Lanson-Place-Causeway-Bay-Map
Lanson Place unveils bespoke Causeway Bay guide to explore iconic local landmarks, hidden spots
Posted on November 7, 2024
by Aliza Carmona
Lanson Place Causeway Bay has introduced a bespoke neighbourhood map, offering guests the opportunity to explore the hidden gems and vibrant culture of the dynamic Causeway Bay community through a self-guided walking tour, just steps from the luxury hotel.
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Airwallex’s new campaign celebrates power of fresh perspectives with special Lando Norris sculpture
Airwallex’s new campaign celebrates power of fresh perspectives with special Lando Norris sculpture
Posted on September 19, 2024
by Teddy Cambosa
‘Shifted Perspectives’ builds on Airwallex’s partnership with McLaren Racing, first announced in early 2024, and emphasises both brands' shared commitment to innovation and pushing boundaries.
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Arla Foods Ingredents’ campaign inspires dairy manufacturers to create high-protein products
Arla Foods Ingredients’ campaign inspires dairy manufacturers to create high-protein products
Posted on September 18, 2024
by Teddy Cambosa
Moreover, the brand also demonstrates the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.
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MARKETECH-PHOTOS
Childhope Philippines amplifies rhythm of learning in new ‘KalyEskwela’ initiative for street youth with BBDO Guerrero
Posted on March 4, 2024
by Aliza Carmona
Childhope Philippines, a charity upholding and protecting children’s rights, has partnered with creative advertising agency BBDO Guerrero to launch the ‘KalyEskwela’ or ‘School on the Streets’ initiative programme to help out-of-school youth gain access to quality education through singing lessons.
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