New Zealand – Harvey Cameron, a local business and marketing solutions agency, has announced an expansion to its existing team. They include Tim McConnell as head of web development and design, Callum Radford as UX/UI designer, Anna Parker and Rosa Dalgleish as digital account managers, Karishma Walia as digital media planner, Michelle Wu and Tim Williams as web developers, along with Ian Sweeny as senior copywriter, and Hannah Sandilands as digital projects coordinator.
The team will be led by general manager James Duggan, working closely with creative director Alan Kang.
Duggan said, “Ensure we build online experiences that respect and enhance brands, while delivering seamless integration between the digital and offline world”.
He added, “Now more than ever before, customers expect a seamless, frictionless user and brand experience across all channels – but especially digital. To achieve this, it’s vital that brands focus on the digital experience as a whole, across the entire customer journey, rather than in silos.”
“To achieve this, we’ve worked hard to bring together a team of experts that can integrate digital experience, conversion/e-commerce, digital media, plus retention and lifetime value. It’s a wide-ranging combination to offer along with strategy and creative, but we’re finding the market is responding positively to the opportunity,” Duggan said.
Meanwhile, Harvey Cameron, managing director of Gareth O’Connor, emphasised “streamlined capability.”
He said, “As the market get tougher, we’re finding that brands are looking for greater efficiencies across all platforms and channels. By ensuring we have strong and proven skills across both digital marketing and web development, along with our established strategy, creative, e-commerce and CRM capabilities, we can provide a combined offering within one team, and one location. This provides businesses with the adaptability a tight market needs.”
He said, “As the market get tougher, we’re finding that brands are looking for greater efficiencies across all platforms and channels. By ensuring we have strong and proven skills across both digital marketing and web development, along with our established strategy, creative, e-commerce and CRM capabilities, we can provide a combined offering within one team, and one location. This provides businesses with the adaptability a tight market needs.”