Manila, Philippines – In a historic first for a Philippine company, Cebu Pacific took over Dubai’s Burj Khalifa with a “Fly to Happy, Fly to the Philippines” projection show, celebrating the most iconic reasons to visit the Philippines in 2025.
Projected onto the world’s tallest building, the show captured the warmth and smiles of Filipinos, alongside the natural beauty of the Philippines, including the world-famous beaches of Boracay, Palawan and Cebu as well as breathtaking sites like Mayon Volcano in Legazpi, the Chocolate Hills in Bohol and Mt. Apo in Davao.
Through this campaign, Cebu Pacific aims to invite travelers around the world to experience the wonders of the Philippines and offer Filipinos in the United Arab Emirates (UAE) a nostalgic view of home.
To bring this experience within reach to more passengers, Cebu Pacific has also launched a special seat sale from November 22 to 30, 2024. Passengers from major international hubs—including Hong Kong, Singapore, South Korea, Australia, and the Middle East—can now book discounted flights to the Philippines for travel in early 2025.
Xander Lao, president and chief commercial officer at Cebu Pacific, said, “We’re proud to share a piece of home on such a grand stage. This is a celebration of Philippine pride and an invitation for travelers to connect with the unique beauty, culture and warmth that our country offers.”