Tag: Britannia
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
India – Britannia Tiger Krunch has launched an awareness campaign titled ‘Tiger Hero Hunt’, aimed at helping children identify and respond to everyday bullying situations through an interactive storytelling experience. The campaign highlights how bullying can often occur in subtle, everyday interactions...
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
India – Britannia Industries has expanded its iconic 50-50 brand with the introduction of its ‘50-50 Cheeze Dipped Crunchy Layered Sandwich’, a new format designed to combine contrasting textures in a single snack. The product features 22 baked layers that provide a structured crunch, enrobed in cheese,...
India — Britannia Industries has launched a Marvel-themed special edition range for its ‘Jim Jam’ biscuit line, featuring packaging inspired by popular superheroes. The new packs include designs based on characters such as Captain America, Thor, Iron Man, Deadpool, and Wolverine. The designs also incorporate...
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
India – Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to launch special edition packs inspired by the global anime series ‘Naruto’. The move makes Britannia one of the first FMCG brands in India to partner with the franchise. The launch is accompanied by the #TreatItJutsuItWinIt...
India — Britannia Treat Croissant marked National Croissant Day by staging a public street celebration that reimagined the occasion as ‘Croissant’s Birthday’. Featuring a procession, music, and on-ground participation in select locations, the activity involved a rally led by a life-sized cut-out of the...
National, India — Britannia Industries, in collaboration with WPP Media, has launched the second edition of the ‘BourbonIT Challenge’, introducing a voice-powered, multilingual version of the campaign designed to engage consumers in creative, AI-assisted recipe-making. The new BourbonIT Challenge 2.0...
India — Britannia’s premium chocolate biscuit brand, Pure Magic, has introduced a new product, Choco Tarts, under its latest brand proposition, The New Temptation. The campaign, in partnership with actor Bobby Deol, offers a new product to join the existing line-up of Choco Lush, Choco Frames, and Choco...
