Tag: Brazil

Manila, Philippines – DigiPlus Interactive, a Philippine-based digital leisure and entertainment hub, is marking its expansion to Brazil following the country’s approval of the firm’s subsidiary DigiPlus Interactive Ltda. a definitive authority to operate sports betting and other online games.

According to a recent stock disclosure statement, DigiPlus’ Board of Directors approved the initial funding of PHP660m to pay for the license fees, minimum capitalization, financial reserves, and other operational expenses as part of the post-qualification process of the Ministry of Finance’s Secretariat of Awards and Bets (SPA). This initial funding is intended for a three-month horizon.

DigiPlus first filed an application for Licença Para Loterias De Apostas De Quota Fixa in Brazil in August 2024, which is a federal license that allows the operations of land-based and online sports betting, electronic games, live game studios, and other fixed-odds betting activities in Brazil.

On 21 November 2024, DigiPlus Brazil has passed the qualification stage for a federal license with Brazil’s Ministry of Finance’s Secretariat of Awards and Bets (SPA). DigiPlus has 30 days to fulfill post-qualification regulatory requirements, including license fee payments.

After completion of the post-qualification requirements, SPA shall release the final list of operators authorised to operate from January 1, 2025 onwards. It would enable the corporation to operate online sports betting and other iGaming offerings in Brazil.

DigiPlus Interactive operates the digital bingo platform BingoPlus, sports betting platform Arena Plus, and carnival-inspired betting Perya Games. It was first established in 2022 following the launch of BingoPlus.

Sao Paulo, Brazil – Brazilian outdoor media association Central de Outdoor and Adsmovil OOH has tapped Moving Walls to launch ‘ECOSS OOH’, a new platform bringing robust data intelligence, audience measurement, and automation solutions to the out-of-home (OOH) advertising space.

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH, part of Adsmovil which runs an audience-first platform for programmatic buying for the Latin American market. Moving Walls has developed and customised the software for Latin American markets.

The ECOSS OOH platform consolidates planning, buying, implementation, and measurement tools onto a single platform, streamlining OOH ad management for agencies, planners, advertisers, and exhibitors. The platform provides direct access to the inventory of over 100 Central de Outdoor member companies nationwide.

Through the platform, agencies and advertisers have access to performance and audience data for a given point, such as how many people are impacted per month, audience reach and profile, and information on the point of interest, such as its location, who owns the inventory, the format and size available, operating hours and latest photographs and environment information of the location.

Fabi Soriano, executive director of Central de Outdoor, said, “The members of Central de Outdoor present throughout the country now can integrate the stages of planning, programmatic selling, buying and execution, through a single platform.”

Meanwhile, Marco Muñoz, regional business director at Adsmovil, commented, “With ECOSS OOH, it’s now possible to implement the same quantification and qualification for digital media. Adsmovil OOH’s audience intelligence and OOH software complements Central de Outdoor’s rich inventory and will enable easier access for advertisers.”

Lastly, Srikanth Ramachandran, founder and group CEO at Moving Walls, stated, “The partnership between Central de Outdoor and Adsmovil OOH is significant because it enables digital transformation across all its OOH media owners. This is the most difficult step before automation and measurement can be applied to drive greater efficiency for advertisers investing in the medium.”