Manila, Philippines – Local-based PR and creative solutions agency BrandComm Asia has announced the appointment of Zot Brillo as its managing partner.

He brings with him extensive experience of having worked with local and international brands across diverse sectors, including technology, lifestyle, beauty, fashion, motoring, FMCG, F&B, and properties. 

Moreover, he has championed building relationships over the years, enabling him to establish a robust network of media and influencers all over the Philippines.

In his new role, Brillo will spearhead the agency, oversee day-to-day operations, and lead a dedicated team of PR professionals to help provide world-class service to clients. Brillo’s expertise in crafting modern communications strategies and familiarity with traditional PR will be integrated into the creative strengths of the agency, such as in media and influencers management, strategic comms, events management, digital marketing, and creatives.

For Brillo, pushing for the integration of modern PR approaches and traditional communication strategies will help brands succeed in their businesses. He believes that the hybrid approach not only ensures that brands and companies resonate with their audiences but also positions themselves at the forefront of the ever-evolving industry.

“I am excited to join BrandComm Asia. Having had the privilege of working with local and global brands from different industries, I am committed to bringing a fresh and dynamic perspective to BrandComm. Our aim is to be a trailblazer, engaging clients in diverse sectors. We aspire to craft a modern identity that resonates, ensuring continued success in delivering impactful PR and communications solutions for brand,” he stated.

Manila, Philippines – Local Manila-based public relations agency Brandcomm Asia has appointed Paulus Soriano as its new managing director. The agency has been focused on providing PR services for startups, SMEs, and other new business ventures in the Philippines.

In his new role, Soriano will be responsible for the successful leadership and management of the business, supervising and stirring the company’s operations, people, and ventures in order to maintain its growth. 

His vision for the company is to help build the next giants of the industry by sharing his PR and media expertise to support the marketing and communications needs of venture-backed start-ups, SMEs, and underserved brands in the Philippines. 

Soriano is a seasoned, motivated, and solutions-driven public relations professional with more than ten years of industry experience. Since 2012, he has worked with local and global brands in the industries of consumer and enterprise technology, finance, travel and tourism, FMCG, and a lot of other sectors, including government agencies. 

Speaking on his vision for Brandcomm Asia, he said, “We strongly believe that startups and SMEs in the Philippines, especially those that are homegrown, are globally competitive but lacks the opportunity to be noticed and heard. If they could only be given a chance to tell their story of innovation and passion, there is no doubt that they would have a lot of potential to succeed and become the next giants of their industries.”

He added, “As a company, we consider ourselves a startup, too, and we understand the challenges of fellow entrepreneurs. BrandComm Asia aims to help their business grow and grab the attention of more mentors and investors through strategic and creative storytelling. We are committed to our mission of helping promote these startups to their industries and target audiences, in the best way possible, to both local and international markets.”