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Tag: Brand communications

laurier kao brand communication campaign 2026
Kao strengthens Laurier as core Asian brand with new regional communication drive
Posted on March 5, 2026
by Aliza Carmona
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
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twilio rcs global
Twilio expands RCS messaging to strengthen branded communications globally
Posted on September 23, 2024
by Aliza Carmona
Twilio, the customer engagement platform known for delivering real-time, personalised experiences, has launched ‘Rich Communication Services (RCS)’ messaging globally through its programmable messaging and verify APIs, offering businesses enhanced branded communication and seamless customer trust-building...
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Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
Dentsu Creative India bags mandate of Aditya Birla Capital to be its lead brand comms agency
Posted on May 26, 2023
by MARKETECH APAC
As per the mandate, Dentsu Creative India will be managing the creative services for ABC - the corporate brand - and five of its subsidiaries.
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The-Works-Capgemini-LG-Australia
The Works to manage LG Electronics’ brand comms in Australia
Posted on July 6, 2021
by Teddy Cambosa
The Works are currently working on various integrated campaigns fro LG Electronics in Australia, set to release this year.
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Pandemic Brand Communications
Messaging beyond the mask: Why your comms at the onset of pandemic may not be as effective a year after
Posted on March 18, 2021
by MARKETECH APAC
Reiterating what people already know about the pandemic may be more damaging than you think.
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