Tag: BLKJ Havas

Indonesia – Haraku Ramen Halal, an Indonesian noodle brand under the Ismaya Group, has launched The One Noodle, a limited-edition product designed to let gamers eat without pausing their game.

The One Noodle is a 3.5-metre-long, unbroken strand designed for gamers who want to eat without pausing their game. With a thicker texture for better flavour absorption, it allows players to stay immersed in gameplay without interruptions.

“When the agency brought us this idea, I remember thinking—this is crazy, but also genius! Gamers don’t want to pause their game just to eat. It’s fun, it’s different, and it solves a real problem in a way that only Haraku can,” said Dewa Ari, marketing manager of Ismaya Group.

Conceptualised by BLKJ Havas and developed with support from Moonfolks in Indonesia, The One Noodle was shaped by BLKJ Havas’ creative direction and Moonfolks’ digital and content strategy to engage gaming communities.

“We also thought it was crazy, and that’s exactly why we went for it. The craziest ideas are often the best. This idea encapsulates Ismaya’s mission to offer seamless experiences for everyone—in this case, gamers. We’re thrilled to give our fans something that’s never been seen before,” shared Guilherme Machado, executive creative director at BLKJ Havas, and Anish Daryani, CEO of Moonfolks Indonesia.

The One Noodle was released as a limited-edition product and sold out within days. Its launch event featured gaming influencers and media representatives, offering attendees a chance to try the product and highlighting its connection to Indonesia’s gaming culture.

Singapore – E-commerce platform Lazada has launched an activation in Singapore that turns everyday items into fashion statements in collaboration with BLKJ Havas.

Partnering with brands, Lazada’s activation saw influencers flaunting unique styles with Orchard Road as their runway.

The activation is part of Lazada’s ‘Always the Better Price’ campaign, highlighting its mission of offering competitive prices from daily necessities to fashion. 

While underscoring its commitment to ‘Lowest Price Guarantee’ for consumers, it also aims to enable customers to shop with pride in the deals they receive.

The launch of the activation in Singapore is part of a series of roll-outs planned across Southeast Asia.  Apart from Singapore, a localised version of the activation has been released in the Philippines and will be launched in Indonesia, Malaysia, and Thailand this January.

“We’re thrilled to have brought this bold and fun campaign to life, showcasing how better prices can turn any purchase into a reason to celebrate and share. By working with Lazada to make the work ‘un-advertising,’ we’ve successfully captured attention in a truly unique way,” Rowena Bhagchandani, chief executive officer and co-founder of BLKJ Havas commented.

“Our customers already rely on us for their daily needs, but with Always the Better Price, we’re going a step further,” Marcus Chew, chief marketing officer of Lazada Group, said.

“This campaign reinforces our commitment to better prices through our Lowest Price Guarantee, while showing showcasing our diverse categories offerings. From everyday essentials to stylish fashion pieces, we’re giving shoppers more ways to look good, feel confident, and flaunt their smart choices without breaking the bank,” Chew added.

Singapore – Global real estate firm JLL has released a new campaign showcasing that “there’s no going back” to outdated methods of improving the bottom line, enhancing employee satisfaction and productivity, and achieving environmental responsibility.

The campaign, done alongside BLKJ Havas, positioned JLL as being able to highlight real estate as a powerful tool in addressing these modern workplace issues, encouraging potential tenants to partner with them for forward-thinking solutions and a brighter way to move forward.

Central to the campaign is a film which takes viewers on a museum tour, highlighting issues like noise distractions, erratic temperatures, misleading sustainability practices, and inconvenient access to basic amenities. It demonstrates how these outdated conditions can harm a company’s bottom line, hinder talent retention, and undermine environmental efforts. 

JLL advocates for modern real estate solutions to overcome these challenges. The campaign is further supported by EDMs, guides, and a dedicated website, which all urge businesses to avoid reverting to inadequate office spaces and instead invest in innovative, effective workplace environments.

Moreover, its unconventional approach to corporate real estate advertising sets this campaign apart. Using humour, the campaign engages the audience and highlights the absurdity of outdated office settings. It also taps into a trending topic to stay topical and relevant. Most importantly, the messaging has been humanised, acknowledging that HR managers, CEOs, and the LinkedIn Business community are all people at the end of the day. This approach ensures the campaign resonates on a personal level, making it more impactful and memorable.

Carryn Francis, marketing director of markets advisory for APAC at JLL, shared, “At JLL, our offices embody our research-backed, people-first philosophy. Located near transport hubs and amenities, our spaces cater to diverse employee needs with quiet zones, collaborative areas, and biophilic elements like natural light and greenery. Smart technology for lighting and climate control boosts efficiency. These optimized environments demonstrate the benefits of supportive workplaces — benefits we aim to deliver to our clients.”

She added, “BLKJ Havas collaborated closely with us from the get-go, conducting in-depth interviews with clients and brokers to gather key insights for our campaign. Their unique, human approach towards corporate real estate advertising unconventionally combines humor and topicality, offering a fresh perspective on the challenges organizations face today. By capturing the evolving needs of the modern workforce, their work delivers our message in a relatable, impactful manner while entertaining the business community.”

Meanwhile, Fiona Huang, general manager at BLKJ Havas said, “Our new campaign takes a refreshingly honest and witty approach to the workplace challenges we all recognize. By humorously spotlighting these outdated issues, we’re highlighting JLL’s innovative solutions that truly enhance productivity and well-being. Yes, we are addressing the business community, and we definitely mean business. But can we also deliver a chuckle while striking a chord with them? Absolutely.”

She added, “From gaining insights into the business to taking bold steps with us — moving away from the usual jargon and embracing a more human approach — we’re fortunate to have clients who share this vision. Their trust and active involvement have been essential in nailing it.”

Singapore – Insurance provider Great Eastern’s latest campaign, created with BLKJ Havas, is an empathetic message of love to all Asian parents.

Parents often hold themselves to high standards, striving to be perfect for their children, but the truth is, no one is flawless. And in fact, great parenting doesn’t require perfection. This is the empowering message behind the latest regional campaign, launched across Singapore, Malaysia, Indonesia and Brunei, by BLKJ Havas and Great Eastern. 

The campaign addresses the unique pressures that Asian parents face and encourages them to embrace their imperfections and to be kind to themselves when they fall short. Unveiled through a heartwarming 60-second film, it serves as a poignant reminder that every parent needs a little help along the way and with Great Eastern, parents can seek financial guidance to protect their families and fulfil their aspirations. 

The campaign is further amplified through out-of-home executions across taxis, buses, MRT station displays and ongoing social content sharing parenting stories and tips. It also marks a 

a significant milestone for the brand as it follows on from the 2022 launch of Great Eastern’s new brand promise, ‘Reach for Great’. 

Keith Chia, head of group brand & marketing at Great Eastern, said, “We understand and empathise with the pressures modern parenting places on our customers, and we’re here to partner with them through their parenting journey. With our financial advisory and tailored [solutions,] we provide the assurance they need, so that they can be empowered to reach for their dreams, hopes and ambitions.” 

Joji Jacob, co-founder of BLKJ Havas, said, “Being a parent is tough. Being an Asian parent is tougher because we hold ourselves up to unrealistic standards. With this [campaign,] we wanted to verbalise what every Asian parent is thinking but not saying. We don’t have to be perfect parents to do right by our kids. And with that message, we hope to give parents a bit of a breathing space and draw their attention to the well-thought out plans that Great Eastern offers for every stage of a child’s life.”

Singapore – Creative agency BLKJ Havas has announced the promotion of Guilherme Machado as its executive creative director to strengthen the agency’s creative offering whilst pursuing more clients and campaigns on a pan-regional level.

In his new role, Machado will work closely with the leadership team to further drive the creative work by combining advertising with authentic storytelling and unique perspectives.

In 2021, Machado joined BLKJ Havas as an associate creative director where he was able to deliver critically acclaimed works for the agency. Before joining BLKJ Havas, he also worked as an associate creative director at agency McCann Australia.

Rowena Bhagchandani, CEO and co-founder at BLKJ Havas said that as the agency expands its regional remit with clients, it will continue to strengthen its position as the APAC Havas creative flagship of the region.

Meanwhile, Machado added, “Creating work that doesn’t look like traditional advertisements has been a key motivator since I started my career, and I can’t think of a better place to continue pushing myself creatively and nurture a team with shared ideals.”

BLKJ Havas is a creative agency that works with brands in culture, entertainment, and media.