India – Schweppes, the premium mixer brand from The Coca-Cola Company, has partnered with Blinkit to roll out a campaign that brings party-ready mixers to consumers in just 10 minutes—redefining on-demand celebration prep.
Through this collaboration, the brand’s most significant initiative of 2025 so far, Schweppes becomes instantly accessible via Blinkit’s rapid delivery service, designed to make spontaneous gatherings smoother and more seamless. At the heart of the campaign is a playful twist on the iconic Punjabi anthem “Jinne Mera Dil Luteya” by Jazzy B, reimagined in a style that reflects Schweppes’ signature flair.
The campaign film—developed by creative agency Talented and directed by Nitin Menon of First December Films—opens with a party that’s clearly lost its spark. Jazzy B is on stage, but instead of his trademark energy, he’s delivering a slow jazz version of his hit as guests languish in small talk and muted vibes. Then, a delivery of Schweppes via Blinkit changes the tone entirely. The jazz fades, the bass drops, and the real Jazzy B bursts in, transforming the night into a full-blown celebration.
The campaign blends pop culture, nostalgia, and everyday spontaneity—demonstrating how a single delivery can shift the mood from subdued to electric.
Ankita Mahna, senior director of marketing-emerging categories at The Coca-Cola Company, said, “Schweppes has always been about elevating social moments with style and a wink of the unexpected. That’s exactly what this campaign is built around.”
“By partnering with Blinkit, we’re making Schweppes just 10 minutes away from any plan, while the campaign with Jazzy B lets us remix a cultural anthem in a way that mirrors how our consumers remix their own social scenes, with spontaneity, swagger, and surprise. Put together, this captures the essence of how Schweppes fits seamlessly into the moments that matter most,” she added.
The campaign film serves as the launchpad for a broader 360-degree rollout spanning digital, social, and commerce-first platforms, aimed at engaging Indian consumers across multiple touchpoints.
“That switch from smooth jazz to full-throttle Punjabi fire mirrors exactly what happens when Schweppes enters any room. It’s the moment when the ordinary crumbles, and the real party bursts through the door. As lifelong fans of Jazzy B, we wanted to recreate that precise second when a Friday night finds its soul,” said Aarushi Periwal and Sanket Audhi, founder members and creatives at Talented.