Singapore – Singapore’s local fintech YouTrip is marking its fourth year with a reality TV show-themed celebration that will be running for the whole month of August. Called ‘BirthdayTrippin’ Season 4, each campaign activity, or ‘episode’, will be offering a different experience and surprise, and the ‘contestants’ will be YouTrip users themselves.

YouTrip said its focus for ‘BirthdayTrippin’ is to celebrate with its users through interactive experiences and fun giveaways. 

Episode 1, which is ‘Get Your Trip On’, is an online giveaway on Instagram to reward users, which will run from 8 – 22 August. Meanwhile, Episode 2, called ‘Life’s a Beach’, is an outdoor brand activation at Raffles Green to engage with YouTrip’s audiences, which will be live from 17-19 August. 

On the other hand, Episode 3, the ‘Finders’ Keepers’ episode will be a hybrid activity where users are encouraged to participate in an islandwide ‘treasure hunt’. YouTrip cards will be hidden around Singapore where location hints will be given online via Instagram Stories. This will take place every Wednesday, from 10 – 31 August. 

And ultimately, for ‘The Finale’, YouTrip concludes the ‘reality tv show’ with a one-night-only birthday bash. The last ‘episode’ will happen on 31 August.

YouTrip, dubbed as Singapore’s first multi-currency wallet with linked Mastercard, has become top-of-mind amongst users through its unique fintech offerings and highly engaging marketing. 

At the height of the pandemic lockdown, the neobank was one of the platforms that fast leveraged the use of TikTok to share helpful lifestyle content such as on travel and food.

Just May of this year, YouTrip officially entered the B2B space with the launch of its corporate card for SMEs.